Burkan Bur
With over 20 years of experience in digital marketing and agency work, I’ve led projects for major clients like Amazon, Hilton, Doordash, OWN, SC Johnson, Sharp Healthcare, Intel, American Express, and Experian.
As the Managing Director and Head of SEO at The Ad Firm, my role involves leading client relationships, managing project deliverables, and expanding accounts to provide an exceptional customer experience. I’m responsible for setting strategic direction in various aspects of digital marketing, including SEO, content marketing, digital PR, social networking, and keeping up with the latest trends and algorithm changes.
What I like most about my role
I love collaborating with businesses to help them achieve their sales goals. My role allows me to work closely with my team, focusing on mentoring, training, and running a department that promotes efficiency and value. I enjoy the challenge of communicating complex strategies to technical teams and executives alike, ensuring that everyone is aligned toward our common goals.
Additionally, I take pride in effectively bridging communication between technical development teams and top-level executives, including CMOs and CEOs, which is crucial for cohesive strategy and execution across all levels.
Past Work Experience
Starting my career as a programmer and developer, I have a unique perspective combining technical expertise and strategic acumen. I hold an MBA from Bilgi University and a BS in Mechanical Engineering from the University of Istanbul, and proud to have started and taught the first-ever SEO and analytics courses at UCSD.
My extensive experience includes leading and developing teams. I’ve been in this industry since the early days of Internet marketing, witnessing its evolution and the emergence of new trends firsthand.
Certifications:
- Business Management in Marketing, UCSD
- Web Development, UCSD
- Project Management, UCSD
- Google AdWords certification, Google
- Google Analytics certification, Google
- Advanced Search Engine Strategies, Search Engine Workshops
Hobbies outside work
Outside of my professional life, I’m an avid world traveler, martial artist, basketball player, and dancer. These activities not only keep me physically active but also foster a sense of creativity and balance in my life.
Articles Written by Burkan Bur
The Top Generative Engine Optimization (GEO) Agencies of 2026
Generative Engine Optimization (GEO) represents the next frontier in search visibility. As AI-powered search engines like Google’s Search Generative Experience, ChatGPT, Perplexity, and Claude reshape how people find information, traditional SEO alone no longer guarantees
Local Citations: Why Consistency Across Directories Matters More Than You Think
If you’ve been working on your local SEO, you may have noticed a common challenge: inconsistent business listings across directories. Whether it’s Google My Business, Yelp, or any other platform, discrepancies in your business’s name,
Top AI Visibility Tools That Leverage Generative Engine Optimization
Many businesses are losing visibility as search engines evolve. AI-driven systems now decide what content appears first, often summarizing information instead of linking to multiple sites. Brands that rely solely on traditional SEO find it
How to Use Generative Engine Optimization (GEO) to Outrank Competitors in AI Search
AI-powered search is reshaping how people find information online. Instead of browsing through multiple websites, users now get instant, AI-generated summaries directly on the results page. This shift means brands must adapt their strategy to
The Role of FAQ Sections in Local SEO: What Questions Local Customers Really Ask
FAQ sections do more than provide quick answers; they play a crucial role in enhancing your local SEO. By addressing the fundamental questions people in your community are asking, you create content that search engines
SEO Metrics for Local Businesses: What to Track (Calls, Maps Clicks, Visit Intent)
Local SEO is about much more than climbing to the top of search results. What really matters is how often people take action, whether that’s calling your business, asking for directions, or clicking through to
SEO Writing for Local Audiences: Style, Voice, & Local Dialect Tips
Local SEO is about more than just ranking higher on Google. The real goal is to make your content sound authentic to your community, so they actually trust and choose your business. By utilizing local
How to Build SEO Content That Matches User Journey Stages (TOFU, MOFU, BOFU)
SEO content works best when it speaks directly to where someone is in their decision-making process. Marketers often call this path the “funnel,” which has three main stages: TOFU (Top of Funnel – awareness), MOFU
Building Local Content Partnerships: How Collaborations Help Your SEO
For small businesses, ranking well in search results isn’t just about optimizing pages; it’s also about building real connections within the community. One effective way to achieve this is through local content partnerships, where nearby
How to Make Your Website Load in Less Than 2 Seconds
Your website bleeds potential customers every second it fails to load correctly. While you focus on perfecting your website design and crafting compelling content, visitors abandon your site before seeing what you offer. Page speed
Local SEO for Staffing Agencies: Rank Higher, Attract More Clients
Staffing agencies thrive when they are visible to the businesses and job seekers who need them most. Yet, many firms struggle to show up in local search results, which means potential clients are finding competitors
The Future of Website Development: Emerging Trends and Technologies
Websites are no longer just static brochures; they’re evolving into more brilliant, faster, and more interactive tools for businesses. Whether you’re redesigning a site or launching your first, modern web design now plays a major