Sophia Ochoa
Having an in-depth understanding of each client’s needs and fostering relationships with them to provide exceptional customer support. My main objectives include overall customer satisfaction, maintaining loyalty, and overall achieving client goals.
What I like most about my role
Helping clients achieve their desired outcomes with our tools and support as well as building long-term client relationships.
Past Work Experience
3 years in Marketing, PR, Social Media, and Review Management.
Hobbies outside work
I frequent the beach and travel whenever I can. I read and listen to music every day when I’m not working. I enjoy attending concerts and seeing my favorite artists live. I’m a big foodie, and I eat everything, but burritos will always have a special place in my heart.
Articles Written by Sophia Ochoa
Social Search Is Eating Discovery: What Your Business Needs Before Search and Social Fully Merge
The way people find things online has changed faster than most marketing strategies have kept up. A significant share of product discovery now starts on TikTok, Instagram, and YouTube, not Google. Younger consumers in particular
What Happens to Your PPC Performance When AI Overviews Take the Click Before You Do
Your ad is showing. The impression is being recorded. And the user already has their answer. AI Overviews now appear on roughly 48% of tracked Google queries, and SparkToro data puts the zero-click search rate
Your Google Ads Campaign Just Got Migrated to AI Max. Here Is What That Actually Changes
Google isn’t asking. Starting September 2026, campaign-level Broad Match campaigns and legacy Automatically Created Assets are being migrated to AI Max, with Dynamic Search Ads following in early 2027. If you run Google Ads and
Why Social Media Is Now a Research Engine and What That Means for Your Content
People aren’t just scrolling social media. They’re searching it. When someone wants to know which local restaurant is actually worth visiting, how a skincare product performs on real skin, or what a digital marketing agency’s
Call Tracking Systems That Preserve Local SEO Data Integrity
Call tracking systems can protect your local SEO data integrity when they are set up correctly. Local SEO data integrity means every major reference to your business, your name, address, and primary phone number, matches
Community Partnerships That Improve Local SEO Trust Signals
Local SEO isn’t won on the page. It’s won in the neighborhood. The businesses that consistently hold the local pack year over year aren’t always the ones with the cleanest technical SEO. They’re the ones
Optimizing Local Reviews Content Using GEO for AI Search
Most local businesses treat reviews as a reputation tool. You collect ratings, respond when needed, and move on. That approach no longer supports how AI-driven search works. Today, your visibility depends on what your reviews
Local Sponsorship Links That Improve Local SEO Trust
Local sponsorship links improve local SEO trust by building the kind of community-rooted backlink profile that Google uses to verify a business is genuinely embedded in its service area. When a local sports league, school,
PR Link Building for Local SEO Using Local Sponsorships
Most businesses treat link building and community involvement as two separate activities. One lives in the SEO budget, the other in the marketing or goodwill column. A smarter approach combines both through digital PR and
Local Media Coverage for Local SEO Authority Growth
Most businesses focus on Google Business Profile optimization, citation building, and on-page updates. Those tactics matter, yet they are standard practice in nearly every market. If you want your business to stand out in competitive
Your Google Business Profile Is Now a Data Source for AI Overviews: What Local Businesses Actually Need to Update
For years, your Google Business Profile had one job: help your business show up in the local map pack when someone nearby searched for what you do. The logic was simple. Keep your hours accurate,
Google’s Google Business Profile Crackdown: What Small Businesses Need to Fix Now
Since Google rolled out its local search enforcement update in April 2026, suspensions have been hitting small business profiles for practices that used to be common workarounds: stuffed business names, incentivized reviews, and hidden home