Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
How AI Search Engines Decide What Content to Cite
Ask ChatGPT, Perplexity, or Google’s AI Overviews a question, and somewhere in that generated answer is a citation linking back to a source the AI decided was worth referencing. That decision isn’t made by traditional
The History of Search: From PageRank to Generative AI
Every major shift in how search engines work has changed what businesses need to do to get found. The jump from keyword matching to PageRank rewrote SEO once. The jump from PageRank to AI-driven semantic
GEO vs. SEO: How to Balance Both Without Hurting Either
Search is evolving — but it isn’t replacing what came before. Google drives a large share of website traffic. At the same time, more people ask their questions inside AI tools like ChatGPT, Google’s AI
Local SEO Strategy for Law Firms
In today’s digital age, having a strong online presence is crucial for law firms looking to attract new clients and grow their practice. One of the most effective ways to improve your law firm’s visibility
How to Measure GEO Success Beyond Rankings
Most marketers running GEO campaigns hit the same wall. They do the work, optimize the content, and then open their analytics to find nothing they can point to. Applying rank tracking to generative engine optimization
Google’s GBP Spam Crackdown in 2026: How to Protect Your Local Listings
Google updated how it enforces Google Business Profile (GBP) quality in 2026, and the scope goes beyond catching obvious fake listings. Gemini-powered systems now scan profiles continuously, flagging manipulation signals before a user files a
How Knowledge Graph Alignment Improves AI SEO Performance
Search is no longer a keyword-matching exercise. AI SEO now depends on how clearly your brand, content, and digital presence are mapped to the semantic systems that AI engines use to verify and cite information.
The AI Background Check — What ChatGPT Says About You
Most business owners think about their reputation in terms of Google reviews and word of mouth. AI has added a third channel, and most businesses aren’t managing it at all. When someone asks ChatGPT, whether
Why AI Marketing Tools Can Hurt Your Local Visibility
AI marketing tools promise speed. What they often deliver instead is generic content, inconsistent business data, and authority signals that work against you. For local businesses, that tradeoff is particularly costly because local search depends
Digital PR and Social Search Are Merging: What Your Link Strategy Needs to Look Like Now
The link building playbook from a few years ago looks very different from what’s driving results today. Directory submissions, generic guest posts, and keyword-targeted anchor text campaigns haven’t disappeared entirely, but they’re no longer the
Forecasting Local SEO Search Growth Using Historical Data
Local businesses operate in fast-moving digital landscapes. Search trends shift, consumer behavior evolves, and competitors adjust strategies daily. Without a clear sense of how your SEO performance might change, you risk investing in tactics that
What Is llms.txt, and Does Your Small Business Website Actually Need One?
A new file has been circulating in SEO conversations for the past year, and small business owners are starting to hear about it from vendors, newsletters, and AI tool providers. The pitch sounds straightforward: add