Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
From Map Pack to AI Overview: Expanding Local SEO Footprint
Local SEO is evolving into more powerful opportunities for visibility beyond Google’s Map Pack. It now extends into AI-generated results like Google AI Overviews, where search engines summarize and recommend businesses directly within answers. Think
Prominence Signals Beyond Rankings in GEO and AI Search
A business can rank on page one of Google and still be invisible in AI Overviews, absent from ChatGPT recommendations, and missing from Perplexity’s answers. That disconnect confuses a lot of marketing teams. The rankings
Consent Mode Made Simple: How Google’s Update Affects Your Analytics and Ad Data
Google Consent Mode v2 is the system that tells Google’s tracking tools what a visitor has agreed to when they interact with your cookie banner. It controls how much data flows to Google Analytics and
Google’s March 2026 Core Update: What Changed and What to Do Now
Google’s March 2026 Core Update rolled out from March 27 through April 8, 2026, lasting 12 days. It affected more than 55% of websites and roughly 80% of top-ranked results, with about 24% of pages
Competing in Tough Markets Using GEO Signals for AI Search
In many industries, the search environment is dominated by a handful of major players. Top positions are locked down, clicks are harder to come by, and AI-generated answers are filling up more and more space.
Local Trust Signals That Drive Recommendations in GEO and AI
AI search platforms don’t rank businesses. They recommend them. When a user asks ChatGPT, Perplexity, or Google AI Overviews for a local service provider, the system isn’t looking for the most optimized website. It’s looking
Local SEO for Law Firms That Drive High-Intent Leads
The phone call from a potential client who just got arrested at 2 a.m. is worth more than a thousand top-of-funnel blog readers. That’s the first thing most legal marketing advice gets wrong. Law firm
Building Local SEO Authority for AI Recommendations with GEO
AI-powered search tools don’t recommend businesses at random. They recommend businesses they trust. And trust, in the context of AI, comes down to one thing: authority. For local businesses, this creates a specific challenge. You’re
Local SEO Content Pruning to Remove Pages Hurting Rank
More pages do not automatically improve your search visibility. When your site contains thin pages, outdated posts, or overlapping service pages, search engines struggle to determine which pages deserve attention. That confusion can push your
Monitoring Local Visibility Across Maps and AI Search with GEO
Customers no longer find local businesses through one search surface alone. They compare options through Google Maps, AI Overviews, Gemini, ChatGPT, and Perplexity before they ever reach a traditional results page. That shift is why
Google Maps Spam Fighting: Report Fakes and Recover Rank
Google Maps spam is costing legitimate local businesses real customers and real revenue. A fake listing stuffed with keywords, a duplicate profile monopolizing map pack slots, or a competitor using a virtual office address to
Local Search Signals That Drive GEO and AI Recommendations
Search behavior has evolved rapidly, and businesses must adapt quickly. Today, many people receive direct answers from AI tools like ChatGPT, Google Gemini, and Perplexity without ever clicking an organic search result. This shift has