Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
GEO in 2026: Boosting AI Citations and Zero-Click Visibility
Generative engine optimization (GEO) increases brand visibility in AI-generated answers across platforms like Google AI Overviews, ChatGPT, and Perplexity. As these systems respond directly to user queries, traditional clicks decline, making citations the primary way
The Top Healthcare Marketing Agencies in the US
Finding the right healthcare marketing agency requires more than portfolio reviews or pricing comparisons. Healthcare marketing demands proven experience with HIPAA (Health Insurance Portability and Accountability Act) compliance, patient privacy, and strict advertising regulations that
Top 10 HVAC Marketing Agencies
Choosing the right digital marketing partner can determine whether your HVAC business thrives or struggles to compete. You need an agency that understands seasonal demand cycles, emergency service searches, and the local competition that defines
Top MedTech Lead Generation Agencies In 2026
Finding qualified leads in the medical technology sector requires more than generic marketing tactics. Medtech lead generation agencies understand the unique challenges of selling to hospitals, clinics, laboratories, and healthcare systems. These specialized firms know
2026 SEO Forecasts: AI Agents and Search Everywhere Optimization
Search visibility is no longer defined by rankings alone. Generative engine optimization is reshaping how content is discovered, evaluated, and surfaced as AI-driven systems influence search behavior heading into 2026. This blog breaks down what
GEO and AEO in 2026: Where Businesses Are Investing and What’s Working
In 2026, many businesses are increasing investment in generative engine optimization (GEO) and answer engine optimization (AEO) as AI-driven search systems play a larger role in influencing purchase decisions. Budgets increasingly prioritize content clarity, entity
The Top Healthcare Content Marketing Agencies in 2026
Healthcare practices face a unique challenge when selecting a marketing partner. Generic agencies rarely understand the compliance requirements, patient psychology, and clinical accuracy demands that define effective medical marketing. The right content marketing agency combines
Want to Win Local OEM Contracts? Improve Your Plant’s Search Visibility
Losing contracts to competitors who show up first in search results? Procurement teams at OEM companies start their supplier search online, and if your manufacturing plant doesn’t appear in local search results, you’re not even
Top Demand Generation Agencies in 2026
Finding the right full-service digital marketing agency that also excels in demand generation can be challenging. Many promise lead generation, pipeline growth, and increased revenue, but the real test is identifying those that consistently deliver
How to Rank Your Home Care Agency for “Senior Care Near Me”
When families search for “senior care near me,” they’re looking for immediate help. A parent may have fallen, their dementia may be progressing, or they may no longer manage daily tasks safely. In those moments,
How Entity Optimization Supercharges Your Local SEO Rankings
Local SEO has evolved beyond keyword matching. Modern search algorithms now prioritize businesses that establish clear, authoritative identities online. This article explains how entity optimization drives this transformation and provides actionable implementation strategies. The result
Top GEO Content Formats That Win Visibility in AI Overviews
Ever notice how some brands always appear in Google’s AI Overviews while others get left behind? That visibility comes from smart Generative Engine Optimization (GEO) strategies. GEO is the practice of optimizing content to appear