Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
Content Refresh vs. New Content: Which Wins More AI Citations in 2026?
Refreshing existing content usually wins more AI citations when a page already has authority and covers a topic people still ask about. New content wins when there’s a real gap, such as a question your
Glossary Pages: An Overlooked AEO Tactic for Getting Defined by AI Search
Most AEO conversations center on blog posts, FAQ pages, and pillar guides. Glossary pages rarely come up. That’s exactly why they’re worth paying attention to. AI search engines, including Google AI Overviews, ChatGPT, Perplexity, and
How Long Should AI-Optimized Content Be? What the Data Shows in 2026
Most content teams still treat word count as a quality signal. A longer post feels more thorough, more authoritative, more “SEO-done.” But AI-driven search has shifted the rules in ways that make raw length one
Author Bios and Byline Pages: A Small Local SEO Detail for AI Search
Author bios and byline pages can support local SEO and AI search by clearly identifying who created content and providing useful information about that person’s role, experience, and connection to the business. A byline may
What Is an About Us Page Worth for Local SEO and AI Trust Signals?
An About Us page brings important business information into one accessible location, which is exactly what local search needs. It is not a page that suddenly makes a business rank higher on Google. Its value
Local SEO for Dental Practices: Getting Found by Patients Near You
Most dental practices don’t lose patients to better dentists. They lose them to practices with better visibility. A patient with a cracked tooth at 9pm isn’t comparing credentials. They’re clicking the first result that shows
E-E-A-T for Local Businesses: What It Means and How to Build It
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s the quality evaluation framework Google’s human raters use when scoring content, and its signals correlate directly with rankings, AI Overview citations, and map pack visibility. It
Your Images Are Invisible to AI Search. Here’s What Google Says to Fix That
Most business websites have a visual content problem that nobody notices until something forces them to look. Diagrams explaining service processes. Pricing tables built inside graphics. Team photos with names embedded as text on the
The Digital PR Playbook Has Changed: How to Earn Coverage That AI Search Will Actually Use
Digital PR used to be a fairly linear game. Pitch a journalist, earn a mention, collect a link, watch domain authority climb. That model hasn’t disappeared, but it now misses the bigger opportunity. The question
When Google AI Overviews Cite a Competitor Instead of You: What That Signal Actually Means
Seeing a competitor’s name in a Google AI Overview for a query your business should own is not just a ranking problem. It’s a diagnostic signal. The AI model had access to your content. It
UGC and Forums Are Ranking: Should Your Brand Be on Reddit?
Yes, your brand should consider Reddit if your customers actively use the platform to research products, services, and solutions. Reddit discussions can appear in Google results and give businesses another opportunity to be part of
Branded Search vs. Non-Branded Search: Why AI Systems Trust Brands People Already Know
AI systems trust brands because the web consistently confirms they exist, they’re credible, and people actively engage with them. Every brand mention, review, citation, backlink, and branded search helps reinforce those trust signals, making it