At The Ad Firm, we provide efficient email marketing services, email marketing campaign services, and email marketing management services for small businesses, big stores, and corporate offices.
We keep track of more than a dozen metrics to determine how well our email marketing strategies work and how much profit they can bring to our clients.
Some of the metrics worth mentioning are open rate, bounce rate, opt-out rate, click-through rate, and conversion rate.
With bounce rate metrics, we keep track of the emails that don’t get delivered to the recipient due to inactive or wrong email addresses.
The cause could be a typo, recipient’s choice, or closing down of the email account.
With an open rate, we determine the percentage of people receiving your emails and opening them. This metric is crucial to track other metrics.
The opt-out rate lets us make a list of potential customers opting out of your email newsletters.
It will also allow us to gauge your potential for making sales. Click-through and conversion rate are important metrics, too.
While the former determines the percentage of people clicking on the hyperlink and visiting your landing page, the latter tells how many of them accepted your offer, made sales, downloaded data, and so on.
Our company is dedicated to providing the best email campaign service and email marketing services for small business and retail stores to boost conversion rates from 1 percent to 10 percent or more.
For more information on how you can be a part of a successful cohort, call us today to receive your FREE no obligation consultation.
We believe that to make sales, your email marketing approach should embrace quality rather than quantity.
In other words, emails containing only sales pitches and nothing else will deter your prospects from opening your emails.
They will resent them, ask you to remove them from your list, or stop opening your emails.
To maintain a good relationship with your customers, you must offer a mix in your emails: some containing sales messages and others containing tips, news, or other useful information.
Our service includes creating that optimal content for your email marketing strategy to prevent the shrinking of the list and sales plummeting.
Additionally, our best email campaign service helps you determine the optimal frequency for sending your emails so that your prospects are happy to see your messages and respond well to them.
Whether you want to use text emails, videos, or HTML emails, we have you covered.
We use text messages for email marketing because they are easy to create or read.
The text looks more like read-worthy information and less like a sales pitch.
We recommend using short text emails as they are visually appealing and easy to comprehend.
For those who feel branding is essential, we use HTML emails because of their ability to include pictures or images with emails. We deploy tools and techniques while using HTML emails to prevent ISPs from blocking your emails.
Are you interested in learning more about our comprehensive email marketing services for small businesses, email marketing campaign services, and email marketing management services?