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Data shows that a whopping 90% of marketers rely on Google Analytics for their website analytics needs. By establishing and analyzing conversion goals, they can quantify the effectiveness of their marketing campaigns, website design, and content strategies. Conversion goals enable the tracking of specific user actions, such as newsletter sign-ups, e-commerce transactions, or lead generation […]
LinkedIn has often been overlooked as a powerful marketing platform, yet its significance in the B2B sector cannot be overstated. With a user base exceeding 774 million and more than 58 million companies making their presence known on the site, LinkedIn’s reach is vast. Perhaps most compelling is the fact that the majority of its […]
One of the most significant game-changing variables shaping how business runs in the modern age is the use of artificial intelligence (AI). Its usage allowed businesses to revolutionize how they operate, innovate, and engage with customers. With its impeccable ability to analyze data at an unprecedented scale, automate tedious tasks, and personalize interactions, AI’s demand […]
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