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Google recently announced a major core update to its algorithm, set to roll out in November 2023. This update is expected to have a significant impact on search engine optimization (SEO) strategies and rankings. As the fourth notable change this year, it’s safe to say that Google is consistently challenging the status quo of SEO, […]
Google keeps refining its search algorithm to deliver better results to users. One of the ways it does this is through core updates. The most recent of these is the October 2023 Core Update. Let’s dive into the specifics of this update and why it matters to website owners, marketers, and regular users. What is […]
As a premier digital marketing firm, The Ad Firm strives to keep our clients informed about all significant developments in the digital space. One of the most impactful recent changes is the April 2023 Google Reviews Update. To help you navigate these changes, we’re breaking down what you need to know about this critical update […]
To maintain our position as a top-rated digital marketing agency, The Ad Firm stays ahead of the curve in an ever-evolving online landscape. We understand that the key to delivering exceptional results lies in our ability to adapt strategically and respond to industry advancements. Core algorithm updates are significant changes to Google’s search algorithm that […]
The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate our policies may rank lower in results or not appear in results at all.” As a top-rated digital marketing firm, The Ad Firm keeps up […]
We are halfway through Google’s latest core update rollout. The Google Core Algorithm is a periodic update to the search engine’s algorithm, which ranks websites in search results. Google chose the name “Core Algorithm” because it reflects that this update is big enough and significant enough to be considered a core part of the overall […]
On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics. Algorithm changes are rarely completed in a day, with Google estimating the May 2020 Core Update will take up to two weeks to be complete. So, expect some yo-yoing of results while the […]
Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]
In case you haven’t heard yet, Google has confirmed of their “Broad Core Algorithm Update” this past Wednesday, August 1st. If you’ve noticed a shift in your keyword rankings in the past few days, this new update may be the reason why. Many people have seen their websites either jump or dip on the SERPs […]
Medical SEO at its core is the practice of utilizing search engine optimization to rank medical sites accurately so that patients can find the best, most relevant information for their search query.
Kevin Heimlich
