Last week, I sat down with Ticker News to talk about the seismic shifts happening in digital marketing with AI. The conversation touched everything from influencer strategy to AI Optimization, but one theme was clear: visibility is being redefined, and The Ad Firm is helping lead the charge.
Ticker opened with a simple but timely question:
“What exactly is AI visibility marketing and how does it differ from traditional SEO?”
Kevin’s answer cut straight to the core:
“AI visibility marketing is starting to come up and it’s becoming very popular. But at the core, it’s really just feeding that information, not just to a search engine like Yahoo, Bing, or Google, but to all of the large language models, so people can find it on all the different ChatGPT models or Perplexity or Grok that they’re using to find their info.”
That’s the shift. Discovery no longer starts and ends with Google. At The Ad Firm, we’ve been ahead of that curve, structuring content to speak to search engines and language models alike.
Want to know if your site is LLM-ready? Schedule an AI visibility audit
The Influencer Shift: Small Voices, Bigger Impact
Ticker then asked why micro and nano influencers are outperforming the mega-stars of five years ago. Kevin, pulling from our own campaign data, explained:
“Smaller influencers drive more authentic connections and higher conversion rates. Their audiences are more niched down… there’s a shift from the quantity of followers to the quality of the audience.”
This has changed how we approach influencer partnerships. We don’t chase follower counts. We look for trust, relevance, and community.
Need help finding the right influencers for your brand? Let’s talk social strategy
The AI-Generated Ad Problem
At one point, Ticker asked about AI in ads:
“I imagine if you see an AI-generated influencer up on the screen, you’re more likely to swipe past it?”
Kevin didn’t hesitate:
“We’ve seen a dramatic drop in all of the AI-generated ads… Everyone’s seen them with the horrible voiceover and the mouth doesn’t match. The engagement on that is extremely low. People still want a genuine connection.”
And it’s not just about performance. It’s about ethics.
“If they feel like they’re being deceived by some AI bot, you’re not going to get what you want out of your advertising. Transparency is essential to building consumer trust, and to long-term advertising success.”
Amplify Your Market Strategy with The Ad Firm
- PPC: Master the art of pay-per-click advertising to drive meaningful and measurable results.
- SEO: Elevate your visibility on search engines to attract more targeted traffic to your site.
- Content Marketing: Develop and implement a content marketing strategy that enhances brand recognition and customer engagement.
Want AI-generated ads that don’t get scrolled past? Explore our custom creative ppc services
Interactive Content: The New Standard
Ticker then pivoted to engagement, asking what’s working today. Kevin laid it out:
“Static content is fading away. Interactive content is the new standard. Quizzes, polls, shoppable videos, live streams, if people feel included, you’ve won as an advertiser.”
At The Ad Firm, we build campaigns that invite the audience in. It’s no longer about broadcasting; it’s about co-creating the experience.
Preparing for AI Search
When asked how businesses can prepare for platforms like ChatGPT to drive discovery, Kevin offered reassurance:
“Make sure you’re using best practices. It starts with the basic coding on your site, but it’s also about having content out there that’s formatted properly so all of the LLMs can actually pull it.”
“It’s not all doom and gloom. If you’ve done traditional SEO right, with some tweaks and changes, it will start to transfer over into AI.”
This is what we do every day: bridge the gap between SEO and AI search.
Curious if your content is structured for AI? Request an AI-readiness report
So, What’s Next?
Ticker wrapped with a forward-looking question:
“What can we expect for the rest of 2025?”
Kevin’s reply was honest and sharp:
“It’s back to the wild west on a lot of things. A lot of the grifters in the space are going to fall by the wayside. The people generating really great products are going to rise to the top.”
“You want to make sure you’re always following best practices and that you’re AI-ready with your branding and your AI-optimized presence. Make sure you’ve got great content, and make sure it’s being pushed out.”
That’s exactly what we’re focused on for our clients every day.
Ready to be visible in every AI-powered platform?
Contact The Ad Firm, let’s future-proof your digital strategy.
