The Ad Firm Blog

Stay up to date on our latest news, and tips across the digital market.

The Ad Firm Named Among Top Digital Agencies in Irvine and Austin by UpCity

We are starting the summer season with thrilling news. As a top provider in our industry, The Ad Firm has been named a certified partner with UpCity in Irvine and Austin. And, even more exciting, The Ad Firm just made the Top PPC Agency list in Irvine. The Ad Firm strives to build partnerships with […]

Meet BERT — Google’s New Algorithm

Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]

A 2020 Search Trends Forecast

Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.” Yext, the Search Experience […]

Be Magnified Online with Local SEO

A Local SEO company should be able to show you results. Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the […]

An E-commerce love story

Let’s Go Window Shopping in 2019: An E-commerce love story More and more people are ‘window shopping’ through the screens of their phones. E-commerce business success stories are always a treat to tell. An e-commerce journey begins with a valued product or loved service – usually being taken on by spirited entrepreneurs, hobbyists, and the […]

Is Your Google My Business listing Optimized?

Google was found testing new features for its Google My Business (GMB) listings. This follows an on-going development where Google is continually aggregating third-party website data into local search results. Google no longer thinks of your business as a listing, but rather an entity. And GMB constructs your business entity by aggregating online information about […]

Digital Marketing Has Become Adjustable, Measurable, and Fast

PPC advertisements gives you full control of your marketing costs Digital marketing has become essential for business growth. Lucky for business owners of all types — it has also become much more profitable. A digital marketing firm can produce immediate and measurable results for any business with a pay-per-click (PPC) digital marketing strategy. Your return […]

How Valuable is an SEO Expert?

A Google Survey Sent to Google My Business Users Suggests Fees and Paid-for-Features To Come In April 2019, Google sent out a survey asking Google My Business (GMB) users what paid-for-features might interest them — the survey listed 20 possible new features. As search engines continue to develop in sophistication a critical point comes to […]

Digital Marketing: Looking Ahead in 2015

It is that time of year again! Businesses are wrapping up and reviewing this year’s successes while planning for 2015. What digital marketing plans do you have in the works for 2015, and are they in line with what is changing in the industry? In this blog post, we provide a recap of 2014 highlights […]

Increasing Quality Score For Adwords, Orange County, CA

HOW WE CAN LOWER YOUR CPC BY INCREASING YOUR QUALITY SCORE Quality score is majorly depends on three things i.e. Landing Page Relevancy as per Keywords Ad Relevancy as per Web Page Content, Keywords, Objectives, Page Structure etc CTR (Click Through Rate) It can be illustrated with the image below: We can also take Absolute Maintenance […]

Important: This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.