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If you work in the medical field and specialize in obstetrics and gynecology, you want to continue to increase the number of patients you have. As a specialist in women’s health, you have a deep understanding of their requirements, and you want them to know that you’re a trustworthy doctor they can rely on. But […]
Search engine optimization (SEO) has proved to be one of the most powerful digital marketing tools. Because organic listings are trusted more than paid listings on Google search results, more and more people are shifting their focus to SEO. It has led to a rise in demand for SEO services from business professionals across the […]
A business’s success lies in customers’ and consumers’ hands, in how many of them the company has been able to bring in and retain over time. Statistics indicate more than 52 percent of global internet traffic to be mobile-based. And one-third of the searches on search engines are local. Attracting local consumers is really at […]
You will want to pay close attention to the local ad feature Google Ads offers, although, at the moment, it is only offered for select industries. Testing Out Local Service Ads With The Ad Firm Google started offering local service ads to lawyers in September of 2020. The Ad Firm works with many law firms […]
As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst at Google, John Mueller says identical content presented in different formats such as blog posts or videos is not considered a duplicate. Site owners are […]
We are starting the summer season with thrilling news. As a top provider in our industry, The Ad Firm has been named a certified partner with UpCity in Irvine and Austin. And, even more exciting, The Ad Firm just made the Top PPC Agency list in Irvine. The Ad Firm strives to build partnerships with […]
Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]
Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.” Yext, the Search Experience […]
A Local SEO company should be able to show you results. Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the […]
Let’s Go Window Shopping in 2019: An E-commerce love story More and more people are ‘window shopping’ through the screens of their phones. E-commerce business success stories are always a treat to tell. An e-commerce journey begins with a valued product or loved service – usually being taken on by spirited entrepreneurs, hobbyists, and the […]
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