The Ad Firm Blog

Stay up to date on our latest news, and tips across the digital market.

How To Choose The Right Local SEO Agency

How To Choose The Right Local SEO Agency

A business’s success lies in customers’ and consumers’ hands, in how many of them the company has been able to bring in and retain over time. Statistics indicate more than 52 percent of global internet traffic to be mobile-based. And one-third of the searches on search engines are local. Attracting local consumers is really at […]

What to Expect From Local Service Ads in Google Ad Accounts

What to Expect From Local Service Ads in Google Ad Accounts

You will want to pay close attention to the local ad feature Google Ads offers, although, at the moment, it is only offered for select industries. Testing Out Local Service Ads With The Ad Firm Google started offering local service ads to lawyers in September of 2020. The Ad Firm works with many law firms […]

Great News_ Google Does Not See Differently Formatted Content as Duplicate

Great News: Google Does Not See Differently Formatted Content as Duplicate

As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst at Google, John Mueller says identical content presented in different formats such as blog posts or videos is not considered a duplicate. Site owners are […]

The Ad Firm Named Among Top Digital Agencies in Irvine and Austin by UpCity

We are starting the summer season with thrilling news. As a top provider in our industry, The Ad Firm has been named a certified partner with UpCity in Irvine and Austin. And, even more exciting, The Ad Firm just made the Top PPC Agency list in Irvine. The Ad Firm strives to build partnerships with […]

Meet BERT — Google’s New Algorithm

Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]

A 2020 Search Trends Forecast

Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.” Yext, the Search Experience […]

Be Magnified Online with Local SEO

A Local SEO company should be able to show you results. Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the […]

An E-commerce love story

Let’s Go Window Shopping in 2019: An E-commerce love story More and more people are ‘window shopping’ through the screens of their phones. E-commerce business success stories are always a treat to tell. An e-commerce journey begins with a valued product or loved service – usually being taken on by spirited entrepreneurs, hobbyists, and the […]

Is Your Google My Business listing Optimized?

Google was found testing new features for its Google My Business (GMB) listings. This follows an on-going development where Google is continually aggregating third-party website data into local search results. Google no longer thinks of your business as a listing, but rather an entity. And GMB constructs your business entity by aggregating online information about […]

Digital Marketing Has Become Adjustable, Measurable, and Fast

PPC advertisements gives you full control of your marketing costs Digital marketing has become essential for business growth. Lucky for business owners of all types — it has also become much more profitable. A digital marketing firm can produce immediate and measurable results for any business with a pay-per-click (PPC) digital marketing strategy. Your return […]


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