Knowledge Center
Click-to-Call and Contact Buttons: Best Practices to Turn Mobile Visitors into Customers
Your mobile visitors are often moments away from becoming customers. They’re on your site, they’re interested, but then… they just leave. Why? More often than not, it’s not a traffic
Top 14 PPC Strategies to Explore in 2025
The world of online advertising is more competitive than ever. Every click counts, and small missteps can cost both time and budget. In 2025, even seasoned marketers will need fresh
AI SEO Audits: What to Automate and What Still Needs a Human Touch
Running an SEO audit can feel like chasing a moving target. There’s too much data, not enough time, and a never-ending list of technical boxes to check. For many businesses,
Using AI to Identify and Build Topical Authority for Your Website
If you want your website to rank higher and attract the right audience, you need more than just a handful of articles on your topic; you need to be seen
AI SEO for Franchise Businesses: Keeping Local and Corporate Pages in Sync
Franchise SEO can be overwhelming, especially when you’re managing dozens or even hundreds of location pages. Each location needs to reflect the corporate brand, but also feel relevant to its
Mobile-First Design Is Critical for Local SEO: Capturing Customers On-The-Go
If you want more people to find your business online, your website needs to work well on the devices where most of your customers are, on their phones. These days,
Local SERPs on Mobile: What You Need to Know (and How to Adapt)
You probably use your phone to look up a nearby café or find the closest repair shop while on the go. So does everyone else. That’s why mobile search results
What to Include in a Local SEO Monthly Report: 7 Metrics That Matter
Many business owners feel stuck when their website doesn’t bring in results, but they’re unsure what’s causing the problem. Without regular tracking, it’s easy to miss red flags or overestimate
Automating Content Refreshes with AI: Keeping Evergreen Pages Competitive
Generative engine optimization transforms static evergreen content into dynamic, self-updating assets that maintain competitive rankings without manual intervention. Smart systems monitor content performance, identify opportunities for enhancement, and execute updates
Ranking in Google’s AI Overviews: Structured Data and Content Layout Tips
Imagine you’ve worked hard to rank number one on Google, only to find users scrolling right past your listing because an AI-generated summary now sits prominently above everything else. This
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Be more than just visible; be the go-to choice in your industry.