As the leading SEO company in Orange County, we have always been interested in knowing what content Google looks for to rank on the first page. For years, our SEO company in Orange County has been searching for any hints that could help them crack Google’s algorithm. Although nobody but Google knows the exact algorithm formula, we do know a few things. Google designed E-A-T to assess the quality of material produced by third parties. E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. E-A-T reflects the type of sites that Google’s algorithm tries to rank.
Your SEO strategies must align with the current SEO requirements, like E-A-T, to improve your rank on Google. Publishers are encouraged by Google to reexamine their quality rating guidelines. Whether running a personal or business website in Irvine, CA, you must understand what web pages Google likes to rank. Here is how The Ad Firm, a top-rated SEO company in Orange County, CA, can help improve your web content using SEO strategies.
What Does E-A-T Mean?
We will first look at the meaning of the acronyms E-A-T. It stands for three things; Expertise, Authoritativeness, and Trustworthiness (E-A-T). Third-party quality raters can use it as a standardized approach to judging content. Google developed it to ensure the web page content it is ranking is high-quality and fact-based.
Google’s Search Quality Guidelines
To improve your SEO strategies, you need to base your rating system around E-A-T’s guidelines. Your web page content shouldn’t be influenced by your religion, political views, or personal preference. The rating provided to Google would be unreliable if they were based on individual opinions. As a result, the idea of E-A-T was born.
Importance Of E-A-T – And How You Can Use It
E-A-T isn’t necessarily a ranking factor but rather a set of abstract guidelines on what Google considers high-quality content. Google has acknowledged the existence of some trust signals like links. Real ranking factors, like links, can express some of the notions described by the E-A-T model.
Does Your Page E-A-T?
To optimize for SEO, you also need to optimize for actual human readers. It is no coincidence that the pages Google ranks are also what users like reading. Understanding what consumers want is still an important factor for establishing expertise, authority, and trustworthiness (E-A-T) on the web.
Links to your web page, especially pages that cover the same subject matter, convey an authoritative web page. To Google, the “authority” doesn’t exist as a metric. The only indication that can determine whether or not a webpage adheres to E-A-T’s guidelines is the presence of links. However, it isn’t the only metric, as alluded by Google in a statement in April 2021. Google said that AI is also utilized to determine whether it is trustworthy and an expert web page.
Our SEO Company In Orange County Can Help Your Page E-A-T
We know this is a lot to take in. As a business owner, you may neither have the time nor the energy to master the art of SEO. If you want to improve your SEO strategies in Irvine, CA, contact us today for the best SEO services. The Ad Firm is a multi-awarded SEO company in Orange County that will help you tailor your web content to adhere to Google’s E-A-T guidelines.