How COVID-19 Is Affecting Holiday Shopping

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The Covid-19 pandemic has drastically changed the way consumers will spend money on gifts this year during the holiday shopping season. Your company should explore new ways to attract the attention of today’s online holiday shoppers.

More than 4,500 American adults were asked about their holiday shopping plans through a Google survey. Here are some of the changes you can expect to see from your consumers this holiday shopping season.

  • More consumers will shop online on Cyber Monday than on Black Friday.
  • There will be a curbside pickup surge.
  • One in three shoppers will begin shopping for Christmas gifts earlier this year.
  • Most consumers aren’t worried about shipping delays.
  • Most (84 percent) of surveyed shoppers said that the impact of COVID-19 would change how they shop for Christmas presents and other holiday merchandise.

Utilize PPC To Get A Slice Of The Pie

Since online shopping has increased, this means that you should consider using Pay Per Click (PPC) ads this year. PPC or paid search requires that advertisers pay a fee every time someone clicks on one of the ads. It’s a way to entice visitors to visit your business website. 

Every time prospective customers and current customers come to your company’s website after clicking on your PPC ad, you must pay the search engine a small fee. This is an excellent way to increase traffic to your website. Paid search increases the likelihood that you will make more sales during the holiday shopping season. You can easily earn back the fee you pay out every time your website visitor makes a purchase.

Hiring A PPC Expert Will Save You Money

It is recommended to hire a PPC management company to help you with your paid search. A PPC Agency is familiar with the management of Google Ads or other alternative PPC bidding methods. You won’t have to worry about learning the new terminology that is associated with PPC.

A PPC Agency can help you with keyword research, keyword relevance, landing page quality, quality score, and all the creative aspects of writing the paid search ads. A PPC management company can help you manage your PPC campaigns after they have been created.

For example, The Ad Firm has the staff to help you add PPC keywords, add negative keywords, and review costly PPC keywords. The agency can also split ad groups and refine landing pages. This saves you time and energy for other tasks that you have to do during the holiday shopping season.

Online Shopping Is A Bonus For Digital Marketers

Holiday shoppers can find small businesses, national e-commerce brands, and professional service businesses online through paid search ads. 

Google Business Profile listings are digital front doors for retailers, small businesses, national e-commerce brands, and professional services. These listings can promote holiday specials, deals, and any special virtual or offline event. 

This year most shoppers will be going online in search of the best deals for their holiday celebration preparations. Make sure you are doing everything you can to have a profitable holiday season for your small business, national brand or professional service.

Schedule Your PPC Analysis Today!

Discover how quickly and easily a PPC management company can help you sell a product or service during the holidays. A PPC agency knows how to drive traffic to your business website through paid search. The best way to have a successful and profitable end of the year is to contact The Ad Firm today. 


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