Traditional local SEO metrics tracked rankings, clicks, and map pack appearances. That framework still matters, but AI-powered platforms like Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot now surface local
Local businesses thrive when their community can find them online. Local SEO ensures that your website appears in searches relevant to your city, neighborhood, or service area. Without a strategic
AI-powered tools like Google AI Overviews and ChatGPT now provide direct answers to local queries, pulling from brands recognized for consistency, authority, and well-structured information. For multi-location businesses, this shift
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