AI search has rewritten the discovery layer. Customers ask ChatGPT for vendor recommendations, scan Perplexity for product comparisons, and read Google AI Overviews before they ever click a blue link.
For most of the last fifteen years, link building was the backbone of SEO. More referring domains, higher domain authority, better rankings. That math hasn’t disappeared, but it’s no longer
Your rankings held. Your content hasn’t changed. But organic traffic is down, and the GA4 dashboard offers no satisfying explanation. This is the story of 2024 and 2025 for a
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