Site architecture matters in AI search for one main reason: it shows how your pages, topics, and information are connected across your website. A clear structure can make it easier
Press coverage and earned media can give AI engines more reliable information about a brand from sources beyond its own website. Articles, interviews, industry publications, and other third-party mentions can
Some brands get cited by AI because their information is clear, relevant, consistent, and supported by credible sources, while others may have a strong online presence but lack the signals
AI engines can mention your brand without linking to your website, so monitoring AI citations requires more than checking if your company name appears in an answer. You can track
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