Knowledge Center

Geo-Targeted Blog Posts That Rank: How to Create Content Google Loves in Each City
If you’ve been struggling to get eyes on your content in specific cities, you’re not alone. Even the most helpful blogs can get buried in search results when they aren’t

No Cold Emails: 5 Creative Ways to Earn Local Backlinks (That Actually Work)
If you’re a small business owner, you’ve probably heard that backlinks help your site show up higher in local search results. What you might not often hear is how exhausting

The Art of Responding to Google Reviews: Thank Happy Customers & Win Back Unhappy Ones
You’ve probably seen it happen. A customer leaves a great review, and the business replies with a bland “Thanks.” Or worse, a frustrated customer posts a negative comment and never

No More Cannibalization: How to Keep City Pages Unique and SEO-Friendly
Your website’s local presence is losing the battle before it even begins. Every day, businesses unknowingly sabotage their rankings by creating city pages that compete against each other instead of

How Reviews Influence Local Rankings and Conversions (The Power of Social Proof)
Standing out in local search is harder than ever. Most businesses offer solid services, but not all earn visibility or trust online. Potential customers look at your reviews before they

Turning Customer Stories into Local SEO Gold
Getting found online isn’t just about keywords or technical tweaks anymore. If you’re like most businesses, you might be struggling with standing out in local search results despite offering excellent

How AI Is Changing A/B Testing in PPC Campaigns
Running a PPC campaign without testing is like cooking without tasting—you might get lucky, but odds are something’s off. For years, A/B testing has been the go-to method to figure

Data Aggregators like Data Axle: Are They Worth It for Local SEO in 2025?
Businesses trying to grow their local presence often face a frustrating obstacle: getting consistent business information across online directories. Inaccurate listings, duplicate entries, and outdated business details can undermine local

Crafting Page Titles & Meta Descriptions for Local SEO (That Get Clicks from Nearby Customers)
Writing page titles and meta descriptions may sound simple, but many businesses struggle with it. You might be optimizing your site, investing in content, and still seeing low click-through rates

NAP Consistency Explained: The Simple Local SEO Tactic You Can’t Ignore
When your business details appear differently on the internet, it causes more than just confusion. It can damage trust, hurt your credibility, and drive potential customers away. Many local businesses
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