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8 Common PPC Strategies That May Not Work For Your Business

8 Common PPC Strategies That May Not Work For Your Business

As a premier PPC management firm, we’ve seen countless articles proclaiming to itemize the “best practices” for PPC campaigns, PPC marketing novices usually fall into the trap of blindly applying these methods to their campaigns – unaware of the potentially counterproductive results. So, what 8 PPC strategies from supposed marketing gurus should you reconsider before […]

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Google’s March 2023 Core Update: Strategies for SEO Success

To maintain our position as a top-rated digital marketing agency, The Ad Firm stays ahead of the curve in an ever-evolving online landscape. We understand that the key to delivering exceptional results lies in our ability to adapt strategically and respond to industry advancements. Core algorithm updates are significant changes to Google’s search algorithm that […]

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Google’s Advertiser Identity Verification: What You Need To Know

As an award-winning PPC advertising firm , we understand the significance of online advertising in today’s digital age and the importance of building trust and transparency between advertisers and online platforms. With the exponential growth of online and digital marketing, businesses must ensure their advertising campaigns comply with industry standards and regulations. One of the […]

The Key To Maximizing Engagement: Omnichannel Marketing

The Key To Maximizing Engagement: Omnichannel Marketing

As a premium digital marketing agency, The Ad Firm keeps current on the industry’s latest advancements. Omnichannel marketing has become a momentous innovation in the digital marketing world thanks to its seamless, integrated approach, offering a superior customer experience. An omnichannel marketing strategy involves interacting with customers through multiple channels seamlessly, resulting in a complete […]

The Ad Firm Welcomes 2023 With ThreeBestRated’s Excellence Award

The Ad Firm is excited and grateful to welcome the NEW year with a NEW award! As a top-rated online marketing agency in Irvine, we ensure comprehensive, reliable digital marketing services that produce excellent results through highly customized, advanced strategies. ThreeBestRated recently announced their top 3 Best Advertising Agencies in Irvine of 2023, to which […]

The Ad Firm Wins UpCity 2022 Los Angeles Local Excellence Award

The Ad Firm Wins UpCity 2022 Los Angeles Local Excellence Award

Established in 2009, UpCity has helped businesses find top-rated, reliable B2B service providers for 13 years. With their proprietary algorithm utilizing digital signals to determine trustworthiness and credibility, UpCity’s Recommendability Rating has selected The Ad Firm as one of the winners for the 2022 Los Angeles Local Excellence Award, thanks to our unparalleled digital marketing […]

How To Prepare For An Interview With A CEO

How To Prepare For An Interview With A CEO

Interviews can be daunting – all the more when it’s with the CEO. Before your interview with a CEO, you must present your best foot forward. Experienced interviewing coaches will tell you that preparation and research are key to success. To ensure this, here’s a guide to getting ready for your interview with a CEO. […]

4 Benefits of Promoting Within

Four Primary Benefits Of Promoting Internal Talent

Finding qualified staff with the right skills, experience, and attitude willing to apply themselves and meet your expectations can be challenging. The good news is that you don’t have to start your candidate-finding process from scratch. Internal promotion is crucial in identifying, developing, and keeping top employees already on your roster. This is why, whenever […]

3 Common Facebook Phishing Scams And How To Avoid Them

3 Common Facebook Phishing Scams And How To Avoid Them

PIXM, a cybersecurity specialty firm, reported a large-scale Messenger and Facebook phishing operation that commenced in September 2021 but peaked in April or May 2022, affecting a whopping 8.5 million users. As such, The Ad Firm’s experts in internet marketing in Carlsbad offer a crucial resource to educate users on 3 of Facebook’s most common […]

October 2022 Google Spam Algorithm Update

Google Launches October 2022 Spam Algorithm Update

The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate our policies may rank lower in results or not appear in results at all.” As a top-rated digital marketing firm, The Ad Firm keeps up […]

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