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Meet Clutch.co: an independent research company based out of Washington, DC. Clutch.co helps firms connect with buyers of business services. The company saw a challenge, and they solved it. Clutch understood that the old market insight to guide business buying decisions was limited and very unorganized. Advertorials, paid endorsements, and sponsored posts created a wide net for businesses to choose a credible and accessible company while also creating a difficult market research landscape. What the website did was provide a platform of in-depth client reviews, data-driven content, and vetted market leaders to make it easier for businesses to find reliable firms for their next big project.
The Leaders Matrix methodology is where service providers are mapped based on their areas of focus and their proven ability to deliver. Leaders matrices are developed for key service marketers where unique skills are required. Clutch.co wanted to key in on “Ability to deliver”. This dimension is composed of three criteria to evaluate:
Each focus of the Leaders Matrix integrates depending on the characteristics of the market being evaluated. Clutch.co analysts review and curate quantitative data on their area of focus provided by each firm.
What Does This Mean For Your Business
As a neutral third-party, the website benefits both seekers and firms. Clutch.co collects reviews on your behalf and use the ratings to rank the best companies in those specific industries. Here’s what Clutch.co can do for your business:
Clutch.co is able to list your business to reach thousands of customers who are ready to connect and are actively looking for services that your firm offers. You can find The Ad Firm on Clutch.co and see how we stack up. Check out our page!
We’re also featured on Clutch’s sister website, The Manifest, as a leading SEO service provider!