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Where have the days gone where you would go to your local mall and shop for all your favorite clothes, shoes, toys, etc? Where are the days when you’d go to the mall to hangout and dine with your friends and family? Well, it’s not necessarily gone, it has only moved. Amazon came in like a storm and swept our
Are you sure you’re setting the correct SEO goals for your business? We want to make sure that your SEO goals are not too off-base from your marketing and company goals. We want to tell you that there’s also ways to improve the way you measure your goals to investigate if they all coincide. Where to begin? Begin with a
Meet Clutch.co: an independent research company based out of Washington, DC. Clutch.co helps firms connect with buyers of business services. The company saw a challenge, and they solved it. Clutch understood that the old market insight to guide business buying decisions was limited and very unorganized. Advertorials, paid endorsements, and sponsored posts created a wide net for businesses to choose
One of the most important , if not, the most important answer that businesses want when it comes to making an investment is “What is going to be the ROI?” That’s what the end game is when a business takes a risk investing in something that may or may not pay dividends. As a business owner, you’ll review a product
We decided to dive into three questions/concerns that SEO agencies and clients have when trying to communicate SEO with each other. As we are both an Orange County and San Diego SEO Company, we come across two major areas where businesses are competing with one another and they need an extra leg up. The mention of SEO will somehow come
In case you haven’t heard yet, Google has confirmed of their “Broad Core Algorithm Update” this past Wednesday, August 1st. If you’ve noticed a shift in your keyword rankings in the past few days, this new update may be the reason why. Many people have seen their websites either jump or dip on the SERPs and not many know why.
As you may or may not know, Google has released a new page speed update earlier this month that can actually impact your website on mobile. Google has now incorporated the new speed update algorithm in the mobile search results as a search ranking factor. This update only impacts the slowest of sites on the internet. How do you know
First things first, Google Adwords has now been renamed to “Google Ads.” Google Ads can definitely be seen as a gamble, even for people who have years of experience managing PPC campaigns. We’re taking the words right out of Kenny Rogers’ mouth, “Know when to hold ’em, know when to fold ’em.” With Google Ads, we need to know when
We all want people to visit our website and get to know what you have to offer. Of course we don’t want all of our visitors to immediately leave after just checking out one page. Not only does it hurt our website in the short term and long term, it’s demoralizing as a company to know that people don’t want
Yelp, the current juggernaut of online review platforms. We all know that Yelp has a strong online presence for many businesses who want to build awareness among consumers. If you’re searching for something on Google, Yelp has a great chance of landing on the top of the SERPs. As a small business owner, you’ve found success with consumers finding you
Search optimization strategies rely on accurate insights derived from comprehensive on-page SEO audits. Auditing becomes an invaluable asset for any brand as these insights inform
The integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO) isn’t just a trend; it’s a game-changing approach that’s reshaping how we understand and
In 2024, the digital landscape is witnessing a powerful shift towards authenticity, fueled by the rise of user-generated content (UGC). As brands strive to build
Social media metrics have evolved significantly from the early days of simply counting likes and followers. Initially, these metrics provided a surface-level view of social
The rise of voice search and artificial intelligence (AI) brings a new kind of search behavior that will inevitably influence your search engine optimization efforts
Imagine you’ve just opened a small business in a competitive market. You’re ready to showcase your unique offerings to the world, but how do you
As smartphones and tablets permeate our daily lives, the digital landscape is rapidly evolving. For businesses looking to thrive in this mobile-dominated world, adapting their
When embarking on an online business venture, selecting the right e-commerce platform is crucial. It’s a decision that impacts not only the initial setup of
Anyone running a business online knows that email marketing can be one of your most reliable tools. It’s not just about sending emails; it’s about
In today’s search landscape, accurately matching keywords with search intent is an invaluable skill in content for search engine optimization. Search intent is the fundamental
Email marketing remains a powerhouse in digital communication, driving both customer engagement and conversions. At the heart of this success are the Calls to Action
As we move deeper into 2024, Facebook continues to play a pivotal role in shaping digital marketing landscapes. This year, the platform has rolled out
