There are still a lot of companies who don’t care and don’t realize how mobile greatly evolved nowadays and still focus all their marketing and SEO efforts to desktops only. These companies should think twice in implementing mobile-friendly content because sooner or later, they will struggle as mobile will become more and more dominant as years pass by. There are still a lot of small companies who think they are mobile-friendly, but the truth is, they’re not. Making your site smaller is a great misconception to a lot of companies when it comes to making their site mobile-friendly. It should be taken into a lot of consideration that the content must not only be shorter but it also must have a different message to cater to different users in your site.
A successful company always caters a strategy both for desktop and mobile.
In this article, we will list effective strategies for mobile-friendly content:
Understand How Google SERP Works
Search Engine Results Pages or SERPs are not only determined by links and keyword usage. The intent of users searching from a mobile device will be different from those users searching from their desktop. Mobile web developers are looking for something fast, like directions, and how to’s. Google’s SERP for them will also be different from someone searching the web using the desktop. Desktop users are open to additional information related to what they’re searching for.
Do Homework on Your Mobile Device Keywords
The number one mistake that people often commit is that they think that keywords on how they find you via a mobile device are different from how they find you using a desktop. It all goes back to the user intent and the keywords that they use. Using text-to-speech in mobiles has a great impact in searching in the search box. People speak differently and using different words and sentence structures makes a lot of difference. Desktop and laptop users are only likely to type a simple keyword so Google’s analytics are still the best way to determine these keywords that they are employing.
Utilize Google’s AMPs
Google launched Accelerated Mobile Pages (AMPs) in February 2016 and mobile web pages that include these load quicker than those who don’t. Google will also feature these sites in special places with search results page if you utilize Google AMPs. Using Google AMPs is worth the investment because when a page loads fast and comes up high in search results, getting views and interactions will be easily achieved.
Make Sure Your Website Content is Mobile Friendly
If your website is fully mobile-optimized, it will be easy to read on even the smallest mobile device screens. Your site should have images that can be easily enlarged. Navigation should be also smooth and easy to follow. There’s a free tool that Google offers that allows you to test how mobile-friendly your website is.
Track Desktop and Mobile Analytics and Metrics Separately
Traffic, engagement, conversion rates and page visits should be tracked separately for a mobile strategy and for a desktop strategy. You won’t know the real numbers is you mix the results and analytics of these two.
Stay Focused on the Long-Term
Have a persistent and consistent work when it comes to marketing strategies because it takes a long-term work in order to see substantial results. Starting a mobile strategy in your website will really pay off in the future as more and more searches are done on mobiles. Be sure to develop content and design strategy on the behaviors of mobile users. Starting a mobile strategy can take a lot of time and work, but it is truly worth it because people will continue to search and browse using their mobile devices.