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It is that time of year again! Businesses are wrapping up and reviewing this year’s successes while planning for 2015. What digital marketing plans do you have in the works for 2015, and are they in line with what is changing in the industry? In this blog post, we provide a recap of 2014 highlights and let you know what
HOW WE CAN LOWER YOUR CPC BY INCREASING YOUR QUALITY SCORE Quality score is majorly depends on three things i.e. Landing Page Relevancy as per Keywords Ad Relevancy as per Web Page Content, Keywords, Objectives, Page Structure etc CTR (Click Through Rate) We can also take Absolute Maintenance Campaign snapshot as an example below: Snapshot before optimizing (April 2, 2016 to May
Small business owners are at a loss how to handle content marketing. These are the main problems that they are usually faced with: What to write about How to rank in local search engine results pages How to use social media properly What’s sad is that it is not difficult to find answers to these problems. In fact, the answer
CHANGES IN THE GOOGLE LOCAL PACK Changes are expected in the Google’s Local Pack. One out of the three results in the local pack will be an advertisement. The announcement was made by Google at the SMX Advanced Local Workshop. The 3-pack, which in the past featured purely organic listings, would now include one ad at the top. The photo is
WHY YOU SHOULD USE ANGIE’S LIST NOW Angie’s List is a crowd-sourced website that contains reviews of local businesses, mainly those that provide home services. It used to be that users needed to become members first before they can view the reviews and the ratings. The site has removed that restriction and it now allows. free membership This change is
The internet and the industries attached to it can change quickly. That’s certainly the case with digital marketing. A study conducted by Adobe shows that more than 75% of marketers believe that their industry has changed so much in the past two years. In fact, they believe that the changes that happened in that short time span outweigh the changes in the
Google wants to show a set of unique results for each page that they provide to users. That means they are always seeking unique content. They do not want to show the same content over and over. That is why the elimination of duplicate content is so important. In fact, it is crucial in obtaining a good ranking in search
Aside from worrying about the usual SEO for a business website, you also need to think about local SEO if you are handling a local business. This means dealing with Google Business Profile, Reviews, and Citations. Understanding how the local search algorithm work would help you a lot. Here are some insights on how local SEO works that you might
It is a must now for a business to have a sound online marketing strategy. Not having one would leave your business at a terrible disadvantage, because other businesses in your niche are sure to develop their own digital marketing strategy. This is where a SEO agency can help you out. How do you go about picking a SEO agency
It’s not going to be easy to hire a SEO expert. There are so many things that need to be considered. In order to help you out, here are the ten things that you should ask them: What’s Your Opinion of My Website?You are basically partnering with an SEO expert. It helps when you have a clue on how they
Search optimization strategies rely on accurate insights derived from comprehensive on-page SEO audits. Auditing becomes an invaluable asset for any brand as these insights inform
The integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO) isn’t just a trend; it’s a game-changing approach that’s reshaping how we understand and
In 2024, the digital landscape is witnessing a powerful shift towards authenticity, fueled by the rise of user-generated content (UGC). As brands strive to build
Social media metrics have evolved significantly from the early days of simply counting likes and followers. Initially, these metrics provided a surface-level view of social
The rise of voice search and artificial intelligence (AI) brings a new kind of search behavior that will inevitably influence your search engine optimization efforts
Imagine you’ve just opened a small business in a competitive market. You’re ready to showcase your unique offerings to the world, but how do you
As smartphones and tablets permeate our daily lives, the digital landscape is rapidly evolving. For businesses looking to thrive in this mobile-dominated world, adapting their
When embarking on an online business venture, selecting the right e-commerce platform is crucial. It’s a decision that impacts not only the initial setup of
Anyone running a business online knows that email marketing can be one of your most reliable tools. It’s not just about sending emails; it’s about
In today’s search landscape, accurately matching keywords with search intent is an invaluable skill in content for search engine optimization. Search intent is the fundamental
Email marketing remains a powerhouse in digital communication, driving both customer engagement and conversions. At the heart of this success are the Calls to Action
As we move deeper into 2024, Facebook continues to play a pivotal role in shaping digital marketing landscapes. This year, the platform has rolled out
