The Ad Firm is honored and excited to announce that we won UpCity’s Best Of California 2022 award, an accolade of recognition according to UpCity’s proprietary algorithm. Through our unrivaled commitment to superior digital marketing services in Carlsbad, we are grateful to have garnered another award.
As much as we appreciate the recognition, we also feel compelled to acknowledge and thank our clients for taking the time to leave their reviews, ultimately securing our victory.
Since the transformational shift to the digital age, the allure of online marketing has significantly magnified, resulting in increasingly fiercer competition in the digital marketing industry.
According to IBISWorld, California tops the spot as the state with the most digital marketing agencies totaling 2,323, with New York as the far second at 1,548.
So, how did The Ad Firm win UpCity’s “Best Of California 2022” award despite the cut-throat competition? Additionally, what does it take to win the accolade, and what are UpCity’s ranking factors? Lastly, what sets UpCity apart from other B2B marketing consultants?
Established in 2009, UpCity initially launched as a DIY website application to aid small-to-medium-sized businesses in consolidating their search engine optimization efforts, inaugurating their journey as a crucial resource to companies worldwide.
Fast forward 13 years later, they expanded their services and catered to more industries, including accounting, designing, IT services, and more. As a testament to one of their company’s primary values, trustworthiness, they place a high value on genuine customer reviews and various signals to determine an accurate “Recommendability Rating.”
On top of facilitating successful B2B relationships, they’re also generous contributors to the community. For every review posted on the site until the announcement of their “Best Of” awards, they donate $5 to a charitable organization, totaling $9,045 to the Rescue Gang, an animal resume organization.
Why Digital Marketing
The whole world has shifted digital – advertising is no different. Data has concluded that there was a total of 2.14 billion online shoppers in 2021 compared to 2014’s 1.32 billion. As such, conclusive data shows how digital marketing plays a crucial role in a business’s success.
To ensure a solid online presence and attract the right audience, various forms of digital marketing methods may be necessary. Here are a few reasons why businesses invest in digital marketing:
- Cost-effectiveness – Unlike traditional marketing, digital marketing is highly customizable and trackable. You can review measured and tracked data, so you can make adjustments accordingly and maximize results.
- Efficient Targeting Options – Where traditional marketing applies a one-size-fits-all approach, digital marketing offers highly targeted options so you can appeal to and match your audience’s style and tone.
- Adjustments As You Go – With traditional marketing, it can be difficult and costly to make changes to your marketing methods, copies, or approach.
When a pamphlet, billboard, or signage has been printed out, it may be challenging or impossible to adjust to your preferences. With digital marketing, you can regularly analyze data and make changes accordingly, offering optimal results.
- Multifaceted – Digital marketing offers multiple strategies that accommodate the varying needs of each business. With numerous options ranging from content marketing, social media marketing, local SEO, PPC ads, and more, you can find the appropriate online advertising avenue for your business.
Whether you need SEO, PPC, CRO, WordPress, Enterprise Solutions, or more, contact The Ad Firm! We are a multi-award-winning digital marketing firm ready to take your business to new heights.
Why The Ad Firm
From our commencement in 2009 until our most recent award and thereafter, we’ve been offering superior digital marketing services to help our clients win. For more information on our award-winning services, please don’t hesitate to contact us today!