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Experts predict that the average person will be interacting more with their bots than their spouse by 2020. Even Facebook’s CEO, Mark Zuckerberg, is convinced that people will be more inclined to use messaging services than social networking. This basically translates to people using chatbots more and more in the future. How will this affect your business? Whichever angle you look at these facts from, you’d easily be convinced that these chatbots will be an integral part of your marketing strategies in the future. Since that is the case, planning for future bot interactions for your business is an idea that makes complete sense.
You might be thinking of digging a hideout to protect yourself because the robots are coming. However, it’s not the preparation we have in mind. After all, robots are not coming: they’re already here. In fact, 67% of consumers around the world have used a chatbot in the last year, through customer support interactions. In fact, in the United States alone, 60% of millennials have been using chatbots and more than 70% of them who have experienced interactions with the chatbots have reported positive experiences. Needless to say, there’s no way we’re stopping these bots or returning them to where they came from. As a business owner, it is a must for you to learn about these bots to use them for your business’s advantage.
There are many reasons why you should not miss preparing for the invasion of the bots of the business world. Some of these reasons include:
Experts predict that more than 80% of brands will be using chatbots for customer interactions by 2020. It’s 2018 now. If you don’t get into the business bot bandwagon, you’re bound to be left behind by 2020. You are probably itching to start but you simply don’t know how and where to start. Maybe you’re under the impression that building a bot for your business requires genius-level tech knowledge. You can’t get any more wrong than that.
For one, there are many websites that can build bots for you for free. There are also many sites that can help you through the steps in making your own bot. With these, you can simply input the FAQ information from your website and it becomes the foundation of a chatbot. You can make it go live on almost any platform, and you can get it to use natural and common language structure too. You can also develop a list of questions that customers are likely going to ask.
With just that, you can create a powerful chatbot which can help you assist your customers. Just like that, you can move several steps closer to building lasting relationships with your customers. The good news doesn’t end there.
There is more good news that you can enjoy. Aside from helping you retain your customers, your chatbot can also help your business in other surprising ways. The most surprising thing is probably the fact that you can get your bot to help you with your conversion! That’s really cool because there are times when human effort and extra manpower can’t help you hit the conversion numbers you want for your business. But bots can help you with that! Of course, is not completely easy. You need to make the right preparations. You need to condition your bot so that it will be effective in drawing in customers and multiplying conversions. It takes a little bit of work and a little bit of time and resources, but the rewards will blow your mind!