Experts predict that the average person will be interacting more with their bots than their spouse by 2020. Even Facebook’s CEO, Mark Zuckerberg, is convinced that people will be more inclined to use messaging services than social networking. This basically translates to people using chatbots more and more in the future. How will this affect your business? Whichever angle you look at these facts from, you’d easily be convinced that these chatbots will be an integral part of your marketing strategies in the future. Since that is the case, planning for future bot interactions for your business is an idea that makes complete sense.
You might be thinking of digging a hideout to protect yourself because the robots are coming. However, it’s not the preparation we have in mind. After all, robots are not coming: they’re already here. In fact, 67% of consumers around the world have used a chatbot in the last year, through customer support interactions. In fact, in the United States alone, 60% of millennials have been using chatbots and more than 70% of them who have experienced interactions with the chatbots have reported positive experiences. Needless to say, there’s no way we’re stopping these bots or returning them to where they came from. As a business owner, it is a must for you to learn about these bots to use them for your business’s advantage.
What These Bots Have to Offer
There are many reasons why you should not miss preparing for the invasion of the bots of the business world. Some of these reasons include:
Revolutionary Reaching Out To Customers One thing you need to consider the most: bots help businesses interact with customers on a personal level. The best thing about these interactions is that you don’t need to have a big company in order to do this. In fact, thanks to these bots, there are no more limitations in terms of company size in order for you to interact with customers through a bot. You could be running a company by yourself from top to bottom, but you can still provide an excellent personal experience for each of your customers, through these bots.
Snackable and Actionable Data You will not only enjoy the perks of having a one-on-one interaction with your customers, you could also access personal insights and gain snackable data that you can act on to help your business progress even more.
Human-like Interactions Bot interactions these days have come a long way and we can expect it to advance even further in the months and years to come. When you have an intelligent bot assistant for your business, you can expect human-like interaction with your customer and your chatbot that is very human-like. Bots can keep up with human communication in a way that your customers won’t even suspect a thing!
More Savings For Your Business Chatbots can offer you more savings in terms of time and money. Traditional call centers usually take longer in responding to customer needs compared to bots. The time you save through bots will create an impact that can help your business soar. Its impact on customers will also be priceless!
Availability Having bots helping your business out ensures that customer service is always available for your customers 24/7. Bots don’t need to sleep, and they don’t need break time periods either. Whatever time zone your customer is at, the bots are always available to respond at any time. This will really be a huge help in retaining your customers.
Right now, it’s the best way to prepare for business interaction with bots. It’s also the best way to learn about utilizing these bots for your business. The uses of bots are not limited to one aspect of your business either. The only limits they have are our imagination. Everything is basically possible now. If you want to use bots to expand your business, as long as you can imagine it, it can be done. It’s quite a mistake to think that bots are here to steal jobs from people. Instead, they are here to make lives easier.
How to Avoid Being Left Behind
Experts predict that more than 80% of brands will be using chatbots for customer interactions by 2020. It’s 2018 now. If you don’t get into the business bot bandwagon, you’re bound to be left behind by 2020. You are probably itching to start but you simply don’t know how and where to start. Maybe you’re under the impression that building a bot for your business requires genius-level tech knowledge. You can’t get any more wrong than that.
For one, there are many websites that can build bots for you for free. There are also many sites that can help you through the steps in making your own bot. With these, you can simply input the FAQ information from your website and it becomes the foundation of a chatbot. You can make it go live on almost any platform, and you can get it to use natural and common language structure too. You can also develop a list of questions that customers are likely going to ask.
With just that, you can create a powerful chatbot which can help you assist your customers. Just like that, you can move several steps closer to building lasting relationships with your customers. The good news doesn’t end there.
More Good Bot News
There is more good news that you can enjoy. Aside from helping you retain your customers, your chatbot can also help your business in other surprising ways. The most surprising thing is probably the fact that you can get your bot to help you with your conversion! That’s really cool because there are times when human effort and extra manpower can’t help you hit the conversion numbers you want for your business. But bots can help you with that! Of course, is not completely easy. You need to make the right preparations. You need to condition your bot so that it will be effective in drawing in customers and multiplying conversions. It takes a little bit of work and a little bit of time and resources, but the rewards will blow your mind!
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The Ad Firm is a digital marketing company with a focus on helping our customers achieve great results across several key areas.