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A business’s success lies in customers’ and consumers’ hands, in how many of them the company has been able to bring in and retain over time. Statistics indicate more than 52 percent of global internet traffic to be mobile-based. And one-third of the searches on search engines are local. Attracting local consumers is really at […]
You will want to pay close attention to the local ad feature Google Ads offers, although, at the moment, it is only offered for select industries. Testing Out Local Service Ads With The Ad Firm Google started offering local service ads to lawyers in September of 2020. The Ad Firm works with many law firms […]
As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst at Google, John Mueller says identical content presented in different formats such as blog posts or videos is not considered a duplicate. Site owners are […]
There has been much rejoicing about the end of 2020 and we’re not talking about the usual New Year celebration. The previous twelve months are on record as being one of the most challenging of recent generations. Now, we’re on the precipice of 2021. A year we can only hope will see new light and […]
Despite the financial hit of the Coronavirus and an antitrust lawsuit, The Ad Firm believes Google will come out of 2021 strong. Protecting Ad Revenue Despite its attempts at diversification, Google’s still an ad-based entity. Revenue from search results and properties makes up 80% of Google, and the company plans to continue investing in online […]
The Covid-19 pandemic has drastically changed the way consumers will spend money on gifts this year during the holiday shopping season. Your company should explore new ways to attract the attention of today’s online holiday shoppers. More than 4,500 American adults were asked about their holiday shopping plans through a Google survey. Here are some […]
Traversing through poor economic conditions or a recession may be challenging for your business to navigate. Consumers will likely slow down their spending and make it difficult to reach your financial and operational goals. However, even though you may have to revise prices or products, this isn’t the time to decrease or eliminate your marketing […]
Increase your patient flow. Boost your website traffic. Schedule more patients. These are just a few of the items healthcare professionals identify on their medical marketing “wish list.” And it is all within reach alongside our full-service medical marketing agency. Have you asked your niche medical marketing agency the right questions? Ask questions. For example, […]
What is Medical SEO? Medical SEO at its core is the practice of utilizing search engine optimization to rank medical sites accurately so that patients can find the best, most relevant information for their search query. Strengthen your online reputation. Boost website traffic. Increase your patient volume. As healthcare marketing industry experts say, “Social networks […]
On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics. Algorithm changes are rarely completed in a day, with Google estimating the May 2020 Core Update will take up to two weeks to be complete. So, expect some yo-yoing of results while the […]
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