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Google was found testing new features for its Google My Business (GMB) listings. This follows an on-going development where Google is continually aggregating third-party website data into local search results. Google no longer thinks of your business as a listing, but rather an entity. And GMB constructs your business entity by aggregating online information about […]
PPC advertisements gives you full control of your marketing costs Digital marketing has become essential for business growth. Lucky for business owners of all types — it has also become much more profitable. A digital marketing firm can produce immediate and measurable results for any business with a pay-per-click (PPC) digital marketing strategy. Your return […]
A Google Survey Sent to Google My Business Users Suggests Fees and Paid-for-Features To Come In April 2019, Google sent out a survey asking Google My Business (GMB) users what paid-for-features might interest them — the survey listed 20 possible new features. As search engines continue to develop in sophistication a critical point comes to […]
It is that time of year again! Businesses are wrapping up and reviewing this year’s successes while planning for 2015. What digital marketing plans do you have in the works for 2015, and are they in line with what is changing in the industry? In this blog post, we provide a recap of 2014 highlights […]
HOW WE CAN LOWER YOUR CPC BY INCREASING YOUR QUALITY SCORE Quality score is majorly depends on three things i.e. Landing Page Relevancy as per Keywords Ad Relevancy as per Web Page Content, Keywords, Objectives, Page Structure etc CTR (Click Through Rate) It can be illustrated with the image below: We can also take Absolute Maintenance […]
Small business owners are at a loss how to handle content marketing. These are the main problems that they are usually faced with: What to write about How to rank in local search engine results pages How to use social media properly What’s sad is that it is not difficult to find answers to these […]
CHANGES IN THE GOOGLE LOCAL PACK Changes are expected in the Google’s Local Pack. One out of the three results in the local pack will be an advertisement. The announcement was made by Google at the SMX Advanced Local Workshop. The 3-pack, which in the past featured purely organic listings, would now include one ad at […]
WHY YOU SHOULD USE ANGIE’S LIST NOW Angie’s List is a crowd-sourced website that contains reviews of local businesses, mainly those that provide home services. It used to be that users needed to become members first before they can view the reviews and the ratings. The site has removed that restriction and it now allows. […]
The internet and the industries attached to it can change quickly. That’s certainly the case with digital marketing. A study conducted by Adobe shows that more than 75% of marketers believe that their industry has changed so much in the past two years. In fact, they believe that the changes that happened in that short time span […]
Google wants to show a set of unique results for each page that they provide to users. That means they are always seeking unique content. They do not want to show the same content over and over. That is why the elimination of duplicate content is so important. In fact, it is crucial in obtaining […]
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