Knowledge Center

CRM vs. Email Marketing
In the dynamic and ever-evolving digital marketing landscape, selecting and mastering the most suitable tools can significantly determine a business’s success. According to a report by eMarketer, global e-commerce sales

Social Media Myths 2023: The Truth in a Digital Age
It’s undeniable that as the digital world evolves, so do the myths surrounding it. Shaped by shifting algorithms and dynamic user patterns, these misconceptions can often lead to misguided strategies.

Mastering Your Marketing Budget Strategy: Key Insights and Actionable Tips
In the rapidly shifting economic landscape, the allocation of marketing budgets has taken center stage. Given the substantial jump in marketing expenditure from 6.4% of company revenue in 2021 to

An in-depth comparison into GA4 and UA
When Universal Analytics (UA) launched, it revolutionized how businesses perceived and interacted with web analytics. It set the benchmark for what comprehensive online tracking should look like. Fast forward to

Twitter Bids Farewell to Iconic Bird Logo: A New Era with “X”
As a full-service digital marketing agency, The Ad Firm keeps a keen eye on the shifts and turns in the online sphere. One seismic shift that has recently sent ripples

Threads: What You Need To Know
As a trusted full-service digital agency, The Ad Firm always stays ahead of the digital landscape’s ever-evolving trends and technologies. One of these is Threads, a new platform shaking up

LegitScript Certification With The Ad Firm
Obtaining a LegitScript certification is cumbersome and time-consuming but consequential in establishing credibility with potential customers and PPC campaigns’ success. Rehab centers with a LegitScript certification help secure better ad

5 Steps To Make Sure Your Email Marketing Is Legal
Navigating the legal intricacies of email marketing can seem daunting. However, with the right guidance and email marketing firm, it’s a navigable task. At The Ad Firm, we prioritize legal

Keeping Up with the Evolution of Search: Understanding Google’s Project Magi
As a leading full-service digital marketing firm, The Ad Firm is constantly navigating the changing tides of the digital world. Our role is not only to stay updated with these

How To Spot Meta Phishing Scams and Safeguard Your Online Presence
In the fast-paced digital era, staying vigilant and up-to-date with all things online is paramount to not only the success of our campaigns but also to the overall safety of
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