Your online presence needs to have ‘skin in the game.’ This means getting search engines, like Google, to recognize the answers and solutions you have for patients.
OB/GYN SEO brings lasting results that increase over-time, even when costs are fixed. A website can’t succeed just in content or design — it needs an appealing layout that feeds into your patient’s search behavior. A website communicates to your target audience what you specialize in, why you do it, and who benefits from your services.
The Power of OB/GYN SEO
OB/GYN SEO starts with your website. Your patients are avid researchers. Our SEO-friendly web design is based on getting your ranked locally, providing content that engages customers, and landing pages that bring sales — learn more about OB/GYN SEO here.
7 Principles That Lead To A High-Converting Website
Here are 7 principles of high-converting websites. These help ensure your site not only offers the content-rich element but also drives conversions.
- Have An SEO Plan
It is about answering the right questions in the right order. Design your healthcare website for the next step — not the final step.
What pages are patients viewing? What content are patients reading? What offers convert them? Understanding these aspects creates an SEO-friendly OB/GYN website that converts search engine users — bringing more patients.
Ensure your OB/GYN website is effectively meeting your visitors’ needs — map out their journey from first visiting your site to the moment they become a patient.
- Use Strong Calls-to-Actions (CTA)
Your website needs to provide direction. Once visitors get to your website, do they know the next step? Will they know what pages to view, or what actions?
CTAs are one of the main ways to provide the next step. Don’t spam your website with one-step CTAs that lead nowhere. Do most pages only one CTA for a trial or an appointment? If yes, it’s time to update.
- Focus on Navigation
Navigation is the site map — it displays the core pages. A website with confusing navigation can immediately frustrate any online visitor. When improving your website’s navigation, make sure your visitors quickly find what they need.
Some characteristics of a good navigation bar include streamlined content, mobile-friendly design, and navigation hierarchy, so your user experience doesn’t drastically change on a smartphone or other mobile devices.
- Include White Space
White space, also called “negative space,” is a design element that helps you increase readability and break up the web page. White space should be around items on a web page that are empty and lack graphics or content.
- Optimize for Mobile Devices
On a mobile device, how will your website look? Will your visitor need to zoom in and out to browse your site? If yes, then your website needs mobile optimization. It’s a necessity to make your website responsive and mobile-friendly to fit the needs and wants of your target audience.
- Search Engine Optimization (SEO)
Optimizing your web pages is vital to demonstrate you have the medical expertise being searched for. As previously mentioned, your website has no ‘skin in the game’ unless search engines recognize your answers for your patients. Learn more about local SEO here.
- Fix 404 Errors
Depending on your OB/GYN website, you may have a few pages or links that are not working. Evaluate whether your site has broken pages or links. You should fix all 404 errors and broken links, as they hamper user experience and increase bounce rates.
About The Ad Firm
Is your website missing any of these 7 design principles? Take action today!
An ineffective website design can cause you to lose valuable patients. The Ad Firm builds strong relationships with your patients — ultimately providing measurable results for your OB/GYN practice. We recommend investing in creating a sales machine, not just a picturesque place holder for your web pages.
SEO is speedily growing in importance as Google — among other tech giants — continues to bring sophistication to search engines. The Ad Firm builds proper web sites that put you on the 1st search engine page. Contact us today, and we’ll make your website SEO-friendly!