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An OB/GYN’s Guide to Online Reputation Management

People love asking Google about health concerns. Over the past 10 years, search engine technology has become measurable and transparent. Now, physicians can take action and engage with patients online — a powerful tool.

Every month, there are between 30,000 and 70,000 searches for the phrase “OB/GYN near me.” Moreover, people are constantly looking up specific health issues that your practice can address online.

So, What Are Patient Reviews? The Simple Answer Is Trust

Some call them online reviews, some call them opinions. And even others refer to them as feedback. No matter the perspective — online reviews make first-time patients feel more confident in your medical practice. Trust goes a long way!

In fact, according to statistics from BrightLocal:

  • About 80% of new customers trust online reviews as much as recommendations from friends and family.
  • Nearly 60% of customers read 4 or more online reviews to form an opinion.
  • About half of all patients say a medical practitioner’s online reputation matters a lot.

Patient reviews provide social proof for your medical practice. Building a trustworthy medical practice through reputation management brings long-term ROI (return on investment). Be magnified online alongside SEO and reputation management strategies.

140 Words Means A Lot

The Internet gives patients many avenues to form an opinion about medical practices — every new medical practice should be proactive about its online reputation. Competition can be ruthless. It can take 140 words to affect a new practice’s growth.

Harnessing the power of reviews benefits your medical practice and brings winning advantages against the competition. From Yelp to Amazon, reviews help us all make buying decisions. Patient reviews are equally essential and helpful. Online reputations build trust for your medical practice, and your long-term success.

Google Is Here To Stay

Google has achieved incredible market value by innovating the Internet search experience. To stay on top, Google continually optimizes its algorithm to provide the best experience. Google provides the best possible results for any search query to sustain its reputation and business.

More Patients Please

Take the reins if you are going to cultivate a positive online presence. The more positive reviews you receive in the beginning, the harder it will be for negative reviews to drive down the star-rating of your medical practice.

It is an ever-increasing uphill battle the more you wait. Your medical practice benefits significantly from being engaged early on. Learn more about how local OB/GYN SEO, alongside reputation management, opens up a whole new world of possibilities.

The Ad Firm ❤ OB/GYNs

Online reviews management can be done quickly. If you start early, your online presence can withstand any scathing, emotionally-driven reviews. It’s the unprepared healthcare brands that get hurt.

At the Ad Firm, we connect you with your prospective patients. We help you build strong relationships with your patients and provide measurable results for your OB/GYN practice.

Our reputation management brings your objectives to reality — whether your practice needs more patients, to appeal to patients depending on their coverage, or strengthen references, to name a few. Build a foundation of success on proven methods — contact The Ad Firm today.

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