In case you haven’t heard yet, Google has confirmed of their “Broad Core Algorithm Update” this past Wednesday, August 1st. If you’ve noticed a shift in your keyword rankings in the past few days, this new update may be the reason why.
Many people have seen their websites either jump or dip on the SERPs and not many know why. Luckily, we know this one is to be from Google because they have indeed confirmed it was their algorithm update.
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX
Here’s what have so many people worried: Google has stated that whether your website has jumped or dipped, there’s no way to “fix” it. “There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages”, stated Google.
Google will continually update its algorithms to improve user experience and reward websites that provides the best relevant content to its user. We should always keep this in mind when we go forward and continually build our websites. As the saying goes, “Content is king” and Google wants to show its users the best possible content. Don’t try to fix something that isn’t broken and just keep improving and staying up-to-date.
Try to keep making your website over time, and Google may recognize these improvement, and you may see your rankings improve, over time.
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The Ad Firm is a digital marketing company with a focus on helping our customers achieve great results across several key areas.