How to Drive More Engagement on Instagram

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In this age and time people are becoming more interested on the visual side of things – thus, the rise of Instagram. And as any entrepreneur we should take advantage of it, but it’s not as easy to do as it looks like. Driving engagement from Instagram requires a little more time and effort that what you’re expecting.

I listed below simple strategies into getting more engagement:

The first one is called “ Rule of Thirds ” because everyone else is taking beautiful pictures – we need to spice up our Instagram feed to stand out. Though this rule is not new to everyone, some people are still curious how well this looks in one’s feed.

The principle behind Rule of Thirds based on Digital Photography School is, “The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer of the image to interact with it more naturally.”

Next – is to hire an influencer for your page. Don’t just run any influencer, run someone that is related to your product/niche. It is important that you get followers that’s interested in what you’re trying to offer. Let’s take Sony | Alpha for example, they allow photographers to take over their feed to show how their perfectly captured photos using Sony Cameras. ”

And lastly, keep up with the popular hashtags – the best way to get more followers is by using hashtags. By using hashtags you allow other users to discover your content and to follow you. With the best combination of content and hashtag, you will get more likes, comments, and engagement.

Lastly, once you’ve set up your desired number of followers, it is time to interact with them. It is one thing to post something interesting, but being interesting is a whole new different story. I’m not saying that by replying to comments followers will immediately flow over into your account, but by actively participating / answering their questions is good way to go.


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