Strengthen your online reputation. Boost website traffic. Increase your patient volume.
As healthcare marketing industry experts say, “Social networks may be appealing, but search will pay your bills.” Regardless of your social media presence, if you cannot make your healthcare brand visible on search engine results with Medical SEO Marketing, you are missing opportunities for growth where it counts.
Patients have widely been using review sites and Google search to make decisions on who to choose as their healthcare provider, and it is just a matter of time until these methods become patients’ first preference for selecting a healthcare provider.
The Importance Of Search Results
In today’s digitally-connected world, healthcare providers and facilities can’t afford to miss patients online. Nowadays, patients turn to online research to choose which healthcare providers to trust.
If you aren’t familiar with the power of Medical SEO Marketing and Reputation Management Services, consider the following.
According to statistics from Inc.com:
- Almost 80% of new customers trust online reviews as much as recommendations from family and friends.
- Nearly 60% of customers read 4 or more online reviews to form an opinion.
- Nearly half of all patients say a medical practitioner’s online reputation matters a lot.
As is commonly known, people are avid researchers—there are over 30,000 searches for the phrase “OB/GYN near me” every month. What’s more, people are always looking up specific health concerns that your practice can address online.
The Benefits Of Reputation Management Services
Popular review websites like Google My Business, Healthgrades, and Yelp have the potential to make or break medical practices. Your patients are influenced by online reviews they read on various sites.
If you have 5 negative reviews, but also 200 positive ones, the impact of five negative reviews will be minimal. So as part of our Reputation Management Services, we find powerfully holistic ways to increase positive reviews of your medical practice.
Instead of throwing your hands up in frustration upon receiving a negative review, you need a strategy to help your prospective patients see the excellent reviews of your medical practice, and more, to beat the competition.
The Ad Firm are experts at using all of the tried-and-tested strategies to ensure that when existing and potential patients find your brand online, they like what they read. That’s why you must build a substantial presence on third-party review sites where your target audience searches.
The Benefits Of Medical SEO Strategies
The truth is that too many medical practices rely solely on social media to grow their practice. Yes, it is fun, it is glamorous, and it is easier to spend a day browsing Facebook than it is revamping Medical SEO pages on your healthcare website.
Search engines are the first step toward harnessing the power of the Internet. Your digital healthcare marketing strategy must focus on improving organic search with Medical SEO Marketing for long-term growth and real results.
Search engine optimization, or SEO, is the process of increasing your website traffic and visibility on popular search engines like Google. The goal of Medical SEO Strategies is to increase traffic on your website, both in terms of quality and quantity, through search engine results.
Medical SEO for your healthcare clinic is a continuous process. When done right, SEO brings lasting results that increase over-time. Because search engine algorithms keep evolving, you can continually thrive by making your presence visible on top search engine results pages (SERPs).
A Win-Win-Win Situation
The best thing about Medical SEO Marketing and Reputation Management Services is the fact that it is transparent. SEO is measurable and can be evaluated, revised, and assessed, and to reflect shifts in the healthcare industry.
Medical SEO Marketing is truly a win-win-win situation. Your patients win when finding a trusted healthcare provider. Google wins when search users are happy when their search delivers answers. And your medical practice wins because Google will continue to drive more traffic to your healthcare website. Win-win-win!
Are you interested in working together? Get a Medical SEO Strategies overview today.