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As a leading digital marketing agency, The Ad Firm understands the importance of authenticity and visibility in the digital landscape. One of the most recent introductions to this landscape is Meta Verified – a subscription service aimed at elevating the presence and identity of creators on Facebook and Instagram. But what exactly is Meta Verified? How do you get it? Who is it for? In this blog, we’ll delve into all these questions and more.
Introduced by Meta, the parent company of Facebook and Instagram, Meta Verified is a paid subscription service that endows your Meta accounts with an official ‘verified’ badge. This badge is not just an aesthetic addition to your profile. It serves a crucial role in promoting your authenticity and countering the issue of fake accounts.
When you think about Meta Verified, an apt comparison would be Twitter’s 2022 rollout of Twitter Blue, both aiming to provide users with additional perks and enhance their overall platform experience. However, Meta Verified takes verification a step further by requiring a government ID, thus offering a more stringent safeguard against fake profiles.
Meta Verified is available only in certain territories as it’s still in its initial testing phase. However, it is expected to roll out more widely soon, so stay tuned!
So, how does Meta Verified work on Facebook and Instagram? And why should you care?
The ‘verified’ badge is the cornerstone of the Meta Verified service. It sends a clear message to users that you are indeed who you claim to be, providing a sense of trust and authenticity. But that’s just the tip of the iceberg. There are several other benefits to getting Meta Verified:
Protection from Impersonation: Meta Verified provides proactive, manual protection against duplicate accounts, significantly reducing the chances of impersonation. Moreover, your details are secured behind two-factor authentication, providing an added layer of security.
Dedicated Account Support: Meta Verified users receive dedicated account support from real human beings – a rare commodity in today’s automated world!
Increased Visibility: Being Meta Verified gives your channel a boost in search, comments, and recommendations sections, improving your reach and engagement.
Exclusive Features: Meta Verified users can access features such as Meta Verified-only Stickers for Instagram Stories and Facebook Reels. They also receive 100 Facebook Stars per month to support their favorite creators.
While Meta Verified can be an excellent asset, it’s important to note that not everyone is eligible. Here are the requirements to get Meta Verified:
Once you meet the requirements, embarking on the Meta Verified journey is pretty straightforward, but it’s important to understand that each platform – Facebook and Instagram – has its own independent verification process. If you wish to be Meta Verified on both platforms, you’ll have to undertake the subscription process separately for each.
On Facebook, you begin by logging into your main profile through the app, navigating to your profile page, and clicking on ‘Subscribe to Meta Verified.’ Similarly, for Instagram, after logging into your main profile, you’ll head to your profile page and click on ‘Subscribe to Meta Verified.’ In both cases, the final step involves filling in your payment details.
While Meta Verified comes with a cost ($11.99 USD per month for the web version and $14.99 per month for the Android and iOS-enabled subscription), its benefits can make it a worthwhile investment for many creators.
Meta Verified can be a game changer for small- to medium-sized creators. In an era where fake profiles abound, having an official ‘verified’ badge can be a powerful signal of authenticity to potential followers. However, for larger, already established organizations and creators, the value proposition of Meta Verified might be less clear.
The final call on whether Meta Verified is worth the investment for you largely depends on your individual needs and goals. If your primary concern is enhancing your credibility and standing out in a crowded digital landscape, Meta Verified could be a valuable tool in your arsenal.
However, Meta Verified is just one piece of the puzzle. Whether you choose to sign up for the service or not, focusing on creating high-quality, engaging content for your Facebook and Instagram accounts should always be a priority. After all, the best way to attract and retain followers is by providing them with genuine value.
As the digital landscape becomes more complex and crowded, tools like Meta Verified can play a crucial role in fostering a sense of authenticity and trust. By providing a ‘verified’ badge and several other benefits, Meta Verified aims to empower creators, helping them stand out amidst the crowd and connect more effectively with their followers.
However, it’s essential to remember that Meta Verified is not a magic bullet. While it can undoubtedly enhance your digital presence, it’s just one part of a broader digital strategy. As always, the core of your online success lies in your content. High-quality, engaging content that resonates with your audience will always be the key to building a robust and dedicated following.