Stay up to date on our latest news, and tips across the digital market.
Don’t get duped! Here are the 5 most common shady sales tactics — and simply put lousy marketing.
We believe in “white hat” marketing. The term “white hat” refers to SEO tactics that follow the terms and conditions of major search engines, such as Google. “Black hat” SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.
Auto dialing, also known as cold calling, is not targeted marketing. Cold calling is wasteful — indiscriminately dialing through a list of numbers to give a generic sales pitch. Old-line salespeople who cold call are not looking at statistics. It is bad marketing, bothersome, and spam.
Have you answered a call, then had an automated voice telling you, “You have an unverified Google My Business listing. Press ‘4’ to talk to Google”? An unverified listing is an issue — but these sales calls don’t connect you with Google.
What Does Unverified Mean? Unverified Means Your Invisible, And Defenceless.
Any user or third party can claim an unverified Google My Business (GMB) listing at any time. This means any user can change your location data with a simple click on “Suggest an edit” in a Google listing.
Getting your listing verified is pretty easy. To start, you need to claim your business on GMB. At the top of your screen, or your business name, a “Get your page verified” should pop-up. After verifying it, you should see the representative shield icon near your listing name.
GMB is an essential asset for any local business owner. This establishes your presence, for free, on the search engine, and it means your business will also show up on Google Maps. It’s a great way to get your business listed multiple times on Google.
So, What Is A Google Penalty?
A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. There are 2 types of penalties. An automatic, algorithmic penalty results from updates to Google’s ranking algorithm and a manual penalty suggests one of your web pages used “black hat” SEO tactics.
Google Search Console and Google Analytics are the tools used to monitor and penalize websites. Only the owner of the website has access to these tools. No general access means a cold caller can’t possibly know if you’re being penalized.
This is a big one, and so understandable why cold callers commonly use this tactic. The No. 1 spot is extremely valuable. Research has shown that the first link on a search results page can get around 30% of the traffic for a given search, and that’s massive.
However, it’s very hard to measure exactly how many people reach your website. By far, the most accurate source for this information is Google Search Console — which, again, only the website owner has access to.
What Is A Bad Link?
Backlinks are links on other sites that point to a page on your website. Good links positively impact your search performance, while bad links can potentially harm your site. What’s more, the longer you use bad backlink techniques, the harder and more expensive they are to remove.
A bad link isn’t merely a link from a low-quality or banned web page — there’s more to it. But generally, it’s a link to a site with random and incoherent articles. Anyone with links gained unethically through “black hat” SEO tactics, such as overuse of affiliate links, paid link building, and duplicate content to get to the top of Google, now find themselves faced with a penalty.
What Is A Good Link?
It’s not possible to give an all-encompassing, single definition of a good link, because there are various factors involved. Similarly, a bad link isn’t merely a link from a low-quality or banned web page — there’s more to it. However, a general principle to keep in mind is that the harder it is to get a backlink, the more value it likely has. Good links aren’t easy to get.
Backlinks serve as a ” vote of confidence” from one website to another. For example, imagine the cost of an authority backlink from Business Insider, CNN, or the White House. There are many ways to get backlinks. Most come from writing in-depth, authoritative articles that are published on other sites that reference and link to your business’ webpages.
What Is A Backlink Analysis?
At The Ad Firm, we monitor links monthly. All of our monthly reports include a full backlink analysis. When analyzing backlinks, it’s essential to use the right tools. There are many tools out there. The purpose of any backlink analysis is to show you the links, keywords, and authority of sites you link from.
Is Black Hat SEO Illegal? No, But You Should Avoid These Black Hat SEO Techniques
While black hat SEO is technically not illegal, it does violate webmaster guidelines set out by search engines. In layman’s terms, it’s against the rules and you should avoid black hat SEO techniques at all costs. Willingly engaging in these black hat practices will land you a nasty penalty as punishment.
These are the most popular black hat SEO techniques:
Think of Google — and its search engine users — like a child that needs to be fed. Your targeted audience has to benefit from your content, keywords and links if you ever want Google to reward you. At The Ad Firm, we know this. Partner with our SEO tactics and watch your rankings grow, along with your business.