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Sometimes, things can be different from what we see on the surface. There are company owners who think that their online presence is doing great because they think their local sites are ranking well. They might have other sites they want to rank higher too, to expand their business further. It seems like there won’t be any problem making sure those sites will be ranked right. What they don’t know is that there is a lurking problem underneath the surface.
For instance, when the company provides repair, cleaning services, moving services and the like in many locations, they have Google My Business listings for each location. Lo, and behold – the locations listed are not commercial offices but residential addresses of the people who work for them in such locations.
The company owners might think that there’s ‘obviously’ nothing wrong with this, but unfortunately, it’s against Google’s terms. A lot of company owners make this kind of mistake, and if you’re a company owner or a developer, you should know better. You need to find out what’s wrong and make sure you don’t do it on your listings for local SEO’s sake.
If you’ve done everything wrong so far, you might have to break down all that you’ve built and done for local SEO and start all over again. If the mistakes you’ve applied to the listings are minimal, you can still patch it up. You just need to find out which practices are wrong, so you can pull it off your listing and try to salvage your online reputation.