Category: Google

As an award-winning PPC advertising firm , we understand the significance of online advertising in today’s digital age and the importance of building trust and transparency between advertisers and online

The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate

We are halfway through Google’s latest core update rollout. The Google Core Algorithm is a periodic update to the search engine’s algorithm, which ranks websites in search results. Google chose

As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst

Despite the financial hit of the Coronavirus and an antitrust lawsuit, The Ad Firm believes Google will come out of 2021 strong. Protecting Ad Revenue Despite its attempts at diversification,

Medical SEO at its core is the practice of utilizing search engine optimization to rank medical sites accurately so that patients can find the best, most relevant information for their

On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics. Algorithm changes are rarely completed in a day,

Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience.

BrightLocal recently finished its biggest research-piece, the Google Business Profile (GBP) Insights Study. This study analyzed 45,000 GBP listings across 36 industries, revealing insights on how business and consumer behavior

CHANGES IN THE GOOGLE LOCAL PACK Changes are expected in the Google’s Local Pack. One out of the three results in the local pack will be an advertisement. The announcement