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To maintain our position as a top-rated digital marketing agency, The Ad Firm stays ahead of the curve in an ever-evolving online landscape. We understand that the key to delivering exceptional results lies in our ability to adapt strategically and respond to industry advancements. Core algorithm updates are significant changes to Google’s search algorithm that […]
As an award-winning PPC advertising firm , we understand the significance of online advertising in today’s digital age and the importance of building trust and transparency between advertisers and online platforms. With the exponential growth of online and digital marketing, businesses must ensure their advertising campaigns comply with industry standards and regulations. One of the […]
The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate our policies may rank lower in results or not appear in results at all.” As a top-rated digital marketing firm, The Ad Firm keeps up […]
We are halfway through Google’s latest core update rollout. The Google Core Algorithm is a periodic update to the search engine’s algorithm, which ranks websites in search results. Google chose the name “Core Algorithm” because it reflects that this update is big enough and significant enough to be considered a core part of the overall […]
As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst at Google, John Mueller says identical content presented in different formats such as blog posts or videos is not considered a duplicate. Site owners are […]
Despite the financial hit of the Coronavirus and an antitrust lawsuit, The Ad Firm believes Google will come out of 2021 strong. Protecting Ad Revenue Despite its attempts at diversification, Google’s still an ad-based entity. Revenue from search results and properties makes up 80% of Google, and the company plans to continue investing in online […]
On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics. Algorithm changes are rarely completed in a day, with Google estimating the May 2020 Core Update will take up to two weeks to be complete. So, expect some yo-yoing of results while the […]
Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]
BrightLocal recently finished its biggest research-piece, the Google Business Profile (GBP) Insights Study. This study analyzed 45,000 GBP listings across 36 industries, revealing insights on how business and consumer behavior relates to GBP listings. In light of Google recently releasing new and improved GBP features, the key findings and insights are particularly exciting. This recent […]
CHANGES IN THE GOOGLE LOCAL PACK Changes are expected in the Google’s Local Pack. One out of the three results in the local pack will be an advertisement. The announcement was made by Google at the SMX Advanced Local Workshop. The 3-pack, which in the past featured purely organic listings, would now include one ad at […]
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