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It is that time of year again! Businesses are wrapping up and reviewing this year’s successes while planning for 2015. What digital marketing plans do you have in the works for 2015, and are they in line with what is changing in the industry? In this blog post, we provide a recap of 2014 highlights and let you know what you can keep an eye out for in 2015!
Below is a recap of 2014 digital marketing highlights:
Now that we have looked at where we have been, let’s look at where we will be going…
There are many digital marketing predictions as to what will change in 2015. Here are some from our team:
Nowadays, companies are starting to realize that communication between departments is even more important. With the “Internet of things,” businesses have an opportunity to cut through the clutter and continually meet the needs of a digitally savvy generation through integration across multiple digital touchpoints. Take advantage of the technology available to you!
The Ad Firm team recommends businesses making a conscious effort in 2015 to break down the silos within an organization. It’s not enough just to know any one particular area of marketing — businesses are now expected to find overlap between sales, marketing and technology. Metaphorically, it’s a puzzle with several pieces coming together to complete a picture — all simultaneously working together with knowledge of other’s contributions to the greater whole.
As businesses look to increase their bottom line, Google and other search engines have and will continue to make changes that impact online properties in their efforts to perfect their algorithm. Users will continue to try to break through the noise and find valuable digital consumption and integrated participatory experiences. When optimizing for both search engines and Internet users, it is important for businesses to keep up-to-date on these new digital marketing changes going into 2015! Get in touch with The Ad Firm at 949-535-3776 and we will get you going for the new year!