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Aside from worrying about the usual SEO for a business website, you also need to think about local SEO if you are handling a local business. This means dealing with Google My Business, Reviews, and Citations.
Understanding how the local search algorithm work would help you a lot. Here are some insights on how local SEO works that you might find useful:
What Does This Mean?
So what should be your main takeaway from all of this? It just shows that what is old should still work for you. Links are the perfect examples. It means if you focus on Google My Business and Citations in order to rank for local searches, then you are missing on something. You need to go back and invest more time and work on your website and on links.
That does not mean you should ignore those basics of local SEO. In fact, in markets where there is very little competition, sticking with Google My Business and Citations should be enough for you. But based on the findings of some studies, Google is now taking steps to make it more complicated for you to rank locally. You should be ready for it and take steps now.
To get the best help for SEO and local SEO, you can get in touch with The AdFirm, the best provider of SEO services in Orange County.