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The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate our policies may rank lower in results or not appear in results at all.” As a top-rated digital marketing firm, The Ad Firm keeps up to date with the industry’s
With the digital marketing industry exhibiting continuous annual growth, competition is undoubtedly getting fiercer year by year. This is why The Ad Firm is honored to have gained the accolade as one of SuperbCompanies’ top PPC agencies worldwide in 2022. Through competitor analysis, comprehensive PPC audit, and data-driven campaigns, our in-house pay-per-click experts helped our clients increase brand visibility, online
The Ad Firm is honored and excited to announce that we won UpCity’s Best Of California 2022 award, an accolade of recognition according to UpCity’s proprietary algorithm. Through our unrivaled commitment to superior digital marketing services in Carlsbad, we are grateful to have garnered another award. As much as we appreciate the recognition, we also feel compelled to acknowledge and
Despite already being the busiest shopping day of the year since 2005, the Black Friday craze has intensified further for eCommerce sites since the pandemic, urging business owners to seek the services of a professional eCommerce marketing agency. More shoppers have opted to take advantage of the ease and convenience of online shopping instead of lining up for long queues
Sitecore has reported that a staggering 83% of consumers avoid shopping in-store and instead opt to shop online. As a premier eCommerce marketing agency, we have curated solid email marketing strategies to ensure you maximize your Black Friday sales. On Black Friday 2020, the number of emails sent was a massive 116.5 million, according to Campaign Monitor. Additionally, Shopify also
Search optimization strategies rely on accurate insights derived from comprehensive on-page SEO audits. Auditing becomes an invaluable asset for any brand as these insights inform
The integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO) isn’t just a trend; it’s a game-changing approach that’s reshaping how we understand and
In 2024, the digital landscape is witnessing a powerful shift towards authenticity, fueled by the rise of user-generated content (UGC). As brands strive to build
Social media metrics have evolved significantly from the early days of simply counting likes and followers. Initially, these metrics provided a surface-level view of social
The rise of voice search and artificial intelligence (AI) brings a new kind of search behavior that will inevitably influence your search engine optimization efforts
Imagine you’ve just opened a small business in a competitive market. You’re ready to showcase your unique offerings to the world, but how do you
As smartphones and tablets permeate our daily lives, the digital landscape is rapidly evolving. For businesses looking to thrive in this mobile-dominated world, adapting their
When embarking on an online business venture, selecting the right e-commerce platform is crucial. It’s a decision that impacts not only the initial setup of
Anyone running a business online knows that email marketing can be one of your most reliable tools. It’s not just about sending emails; it’s about
In today’s search landscape, accurately matching keywords with search intent is an invaluable skill in content for search engine optimization. Search intent is the fundamental
Email marketing remains a powerhouse in digital communication, driving both customer engagement and conversions. At the heart of this success are the Calls to Action
As we move deeper into 2024, Facebook continues to play a pivotal role in shaping digital marketing landscapes. This year, the platform has rolled out
